If you own a small business, you likely know how special they are. Shopping at big-name stores has its benefits, but customers that support your small businesses put food on your table and send your children to school.
However, you understand how much competition there can be for clients. The solution seems simple: Make your business stand out. But how?
Here are three simple ways to make your small business stand out among the competition.
1) Invest in a Good Finance System
You might not think that investing in your finance system will make your business stand out. However, many small businesses still operate with Venmo and similar apps, which aren’t professional.
We recommend an online invoice maker to get organized with your clients. With one of these tools, you can effectively keep track of what your clients owe you, what to pay your employees, and how cash flows in and out of your business.
By taking managing clients and invoicing seriously, you’ll appear a professional among the competition. Customers will appreciate the efficiency and care you take with their finances, making you stand out from the rest.
2) Make Every Interaction Personal
If you own a small business and support other local brands, you likely know how different the customer service typically is from shopping at big-name stores. Sellers will often personally thank you for your patronage, send extra goodies, and even include a coupon code for a future purchase.
These are the transactions you remember as a client, which is why you need to focus on making clients feel special at your store. This comes from a personal touch that only you can offer.
If you sell products, personalizing packaging with the client’s name and including a personal, handwritten thank-you note goes a long way. Follow up with the client in an email or text message to ensure the product or service fully meets the client’s needs.
You must establish a good relationship with your client through connection. If you do this, they’ll be sure to refer you to their friends and family. Most importantly, they’ll become a regular because they loved the experience so much.
3) Market Your Business Strategically
How many times have you seen a small business advertise themselves on social media, only to get zero engagement on their posts?
This rule applies regardless of if you pay for ads or not: If you don’t have unique posts and a dedicated following, you won’t get the engagement you need to grow your business and get new clients.
If you’re new to marketing for your business, start by posting on relevant forums and blogs. For instance, if your small business sells handmade earrings, try to get a guest post on a DIY jewelry blog to plug your business.
Direct people to your website, where you’ll have a uniquely (but strategically) designed portfolio of your work. If you start off marketing yourself to people you know are interested in, you’ll get a following early on.
There are thousands of small businesses out there, not to mention your local competitors. Finding a way to make your business unique can be difficult.
Just remember to focus on the customer experience, and you will be more likely to draw a substantial following that’s dedicated to your store. Your new customers will convert and tell their friends and family about you. Be prepared for a rapidly growing client base by following these three simple tips!