Driving a website towards the top of search results from huge search engines such Google, Bing, and Yahoo!, is perhaps one of the main objectives of almost every online marketing campaign. Search engine optimization, more commonly known as SEO, is a set of digital marketing strategies and techniques that are specifically designed to increase a website’s ranking on search results pages.
Through the years, SEO has been a dynamic and evolving science that is mainly influenced by the changing consumer habits as well as by the trends in search engines algorithms. Because of this, there is a need for website owners, designers, and developers to continuously adapt and innovate with their strategies in order to achieve their goal of increasing a website’s visibility with greater efficiency.
Learn more about the four things about the future of SEO and always keep yourself updated to the latest trends in using this marketing strategy.
- Content optimization will reign over keyword optimization.
With the major updates (Google Panda in 2011 and Google Penguin in 2012) in the ranking algorithm, keyword optimization is now treated with less importance when it comes to starting an effective SEO campaign. The same trend is expected to continue in the future. On the bright side, this will encourage website owners and content developers to use keyword optimization minimally and to focus more on creating valuable, interactive, and up-to-date content for the consumers.
- Mobile compatibility will influence the ranking criteria.
With over 50% of all the search query volume originating from mobile devices in contrast to desktop and laptop computers, it is now becoming more of a need instead of an option for businesses to create a mobile-friendly version of their websites. The pages should not just be simple, informative, and easy to navigate around, but they should also be able to load fast to maximize visitor retention.
- Structured data will become a huge asset to your website.
In order for search engines to be able to read and interpret your data easily, it is recommended for websites to incorporate a schema, also known as structured data. This tool is specifically useful for optimizing rich snippets for pages containing reviews, events, product listings, and other similar content. Adopting structured data will also help search engines to provide useful information about your website especially since it is expected for the schema to be used as a parameter for website ranking in the future.
- User experience will become a bigger factor.
Gone are the days that web developers just spend time optimizing the content and totally forgetting about giving the best user experience to the visitors. Search engines, more specifically Google, is now incorporating user engagement as one of the criteria in determining a website’s ranking. To get into a better position, you must be able to draw visitors to your website and make them spend time on it through engagements and interactions. You may use different tools to monitor your visitors’ stats, learn more about their behavior, and plan your strategies accordingly.
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