There are so many types of website builders out there, it can be hard to know who to choose. In this blog, we are going to go over some of the most popular ones like Squarespace, Clickfunnels, Wix, and WordPress so that you understand some of the pros and cons of each. Keep reading to learn more.
Clickfunnels is the first website builder we are going to talk about. You may or may not have heard of them before. The goal of clickfunnels is to help you create a sales funnel. This will allow your conversion rate to be higher and have a specific goal in mind as customers click on certain pages. This can mean a page to sign up for a webinar you are hosting, a downloaded ebook in order to capture their email, a sales page in order to purchase a service or an event. There are many funnels that can take place.
Most of the website builders range at similar costs to clickfunnels cost. With that said, some of the website builders that we are going to talk about have a free option. It may not have all the perks of a paid version, but it’s great to know that you can still make a free website to start out and add more down the road. It will also depend on what add ons you want to your site in order to determine the specific cost.
The most popular pages to create within Clickfunnels are:
Opt-in page and lead page to capture the email addresses of visitors coming to your website. This will allow your email list to grow.
Sales page – if you are looking to sell a product or service, this allows you the ability to upsell or downsell during the sales process.
Webinar – this is useful if you are looking for people to sign up for your webinar.
Membership – this helps to create a recurring income to a membership site you have.
The next popular website builder is Wix. You may have seen their advertisements and know they are known for being very user-friendly. The fact is, they are. All you do is choose your template, put in some text, and you almost have your website complete. If you don’t have much coding experience, this is a good option for you. One thing that can be negative about Wix is if you choose a popular template, others may have very similar websites to you.
Wix can vary in price however just to get a template up is completely free. This is a great option for someone starting out.
Squarespace is another website builder that is popular. It is popular because you simply drag it and drop it. It is a very good visual website and allows you to make a website quickly that runs fast. If you want to make a basic website, you don’t need to know anything about coding or setting up a web host. It makes building a website from scratch easy.
WordPress is the most popular website builder for many larger companies. The main reason for this is because each theme and plugin can be completely customized. Although WordPress can be an easy site to navigate and use, it’s slightly harder than a Wix or a Squarespace website. With that said, if you understand coding and want your website to have a lot of different plugins in it, this is the perfect option for you. There are many free themes and plugins for your website however some of the themes and plugins can end up costing you a monthly fee.
The most popular part about WordPress is that it can plugins that can help you with your search engine optimization (SEO) so it helps you increase your Google ranking faster by telling you what you are doing wrong and how you can improve. This also means that WordPress websites tend to rank higher than other website builders. If you have never worked with a website before and you are just starting and don’t want to end up having a large business, WordPress may not be the simplest website for you to understand.
As you can see, there are some great benefits to different website builders. If you are first starting your business, one of the first steps is just to get a website out there. Remember, you can always make changes over time, but having a website where people can go and learn about your business and contact you is so important.
After creating your website you will want to start blogging and having a search engine optimization strategy along with your website. This will help more people find your website that you took time to create.
If you are having a hard time thinking of a look you want for your website, jump on a website like Pinterest and browse through different options. Pin different websites that you think catch your eye. You can also jump on Google and look up websites. It’s important never to copy a website, but one may give you inspiration for your own website.
To learn more about choosing a website builder or to ask us any questions about creating your beautiful website, contact us today.