The template is performed in soft and calm colors of blue and gray letting the eyes and attention concentrate on the context not design itself. The template seems to be carved for small business websites. A relatively large image in the header can serve as a good identifying tool as well as a brand building technique. Horizontal menu lets your visitors get the info they are looking for within one click. The menu items can be also used by Google as site links showing up in the site snippet. The template contains PSD of the main and sup pages, so it's pretty much a ready to go site requiring just slight adjustments.