If someone is looking for a reliable and expert design company their top priority is usually to get the best possible result. They do not want to hire someone that provides a low quote, or gives a short deadline, only for the end product to be below par. Business want SEO packages that work. They also want a website that attracts leads and keeps them engaged.
This is why honesty is one of the most important factors in attracting clients to your design firm. You need to be completely open about what you can realistically achieve for the client. Let’s take a look at this in more detail.
Start by being honest with yourself
It’s often very tempting to promise the client exactly what they want; after all, the design world is competitive and you want to make sure you sustain a healthy client base. The problems start to arise when you cannot actually deliver what you have promised. In order to prevent this from happening, you need to take time to consider the client’s budget and requirements.
Once you have done this you need to plan out what is achievable. Doing this means you can have an informed conversation with the client, instead of providing an unrealistically low costing or a tight timeframe estimate, just because you want the job.
Taking the honesty to the client
You may be wondering why it’s so important to be realistic and honest when you are talking to a prospective client. The fact is that if you do not adopt this approach from the start you could end up facing major problems down the line. A client may come to you with a project that is just not going to work. If you know that this is the case it’s best to state this upfront. Do not be negative about the project; simply explain the issues and suggest alternatives.
If a client is genuinely interested in hiring a dedicated professional they will appreciate your honesty. You will also show them that you know what you are talking about and can help them achieve the best possible result.
Good communication is also key
Honesty is not the only important factor in attracting clients to your design firm; good communication is also the key. Simply sending off a string of emails to clients is not the best way to establish an effective relationship with them.
If you are working with a client on a project you should ideally arrange to meet face to face at regular intervals. If this does not work logistically you need to think about other options, such as Skype. It’s often even better to pick up a phone than send an email, especially if you need clarification of a work item or other aspect of the project.
If you want to stand out in the world of web design, you need to display your professionalism and expertise to clients. Remembering the importance of honesty and good communication helps you to do this.