Spotify monthly listeners – do you want to know more?

When you dream of becoming a great musician as a child, no one warns you about the problems you might face. Nobody says that apart from writing music, it will be necessary to decide where to publish it, that it is not so easy to become popular in the music space, that it will be necessary to understand how the platform works, what statistics are there, analyze it, that it will be essential to promote oneself in order to succeed. In childhood, everything seems simple and straightforward. You made the music, played it, and that’s it. You are the king of the stage and the favorite of millions. But, alas, when you become an adult, you face all these problems.

So let’s start by choosing a platform. It’s not hard to guess that you have chosen Spotify. It is the most comfortable and largest platform in the music space. It is already used by over 350 million people, which tells us about its convenience. It is available in almost all countries of the world, available for any type of device, which means you can gather a very diverse audience. It is also convenient for musicians because it shows various statistics when analyzing which you can see your progress in one way or another.

About statistics. You can find various metrics in it, namely plays, likes, saves, monthly listeners, etc. And in this case, Spotify monthly listeners raise a lot of questions. Many people don’t understand their differences with plays. So, monthly listeners mean the number of unique users who have listened to your songs in the last 28 days. Their difference from plays is that plays count every listening to the song, regardless of who did it. That is, the user does not matter here. But monthly listeners just count these users, regardless of how many times they listened to the song. Each user is counted once.

Why is it worth paying attention to this particular statistic? Because it shows your real listeners, the number of your fans. The number of your subscribers can be one and listeners another, simply because your subscribers do not have to listen to your music, they can generally subscribe to you and forget about it, but listeners reflect the real state of affairs. Even when comparing the number of Spotify monthly listeners and plays, you can understand how many times, on average, one user listens to your compositions. The more this figure is, the better. It means that your fans are ready to listen to your songs over and over again, which is very good for a musician.

I hope today you understood how important it is to study statistics, understand them, and analyze and build your progress. Understand your audience and how much they love you. Continue to develop, and you will succeed. Good luck!

3 Benefits of Prioritizing Cross-Platform Accessibility

Are you in the design stage of your webpage development process? Struggling to figure out the template that best works for you? Cross-platform accessibility means a website can be used across various platforms – smartphone, tablet, laptop, or even an Apple TV. Having a website that can adapt to these changes is becoming increasingly important.

Here are three reasons why prioritizing multi-platform performance matters.

1) Good Translation Holds Your Audience

No one wants to click on a webpage that has awkwardly cut-off graphics or struggles to conform to a cell phone’s scale. Bad design translation makes navigation increasingly difficult and can frustrate patrons. Mistakes in this realm are very easy to make if not given the proper attention to ensure a seamless translation. Even small details that disrupt the flow or tidiness of the content have a massive impact upon your viewership.

According to IS&T, these formatting issues risk losing visitors to your site as some individuals prefer to access content via their mobile devices. Rising mobile adaptivity has made this transition more relevant and developed a larger audience for content catered towards these platforms. You can learn more on their website at 

Studies have shown that a third of visitors come from cell phones. Each of these individuals is a potential client of your business that you could risk losing without proper efforts to cater to the mobile market. As a result, short-comings in the graphical presentation on mobile will reach larger audiences and therefore have an increased negative impact. These changes don’t solely damage your visual appeal but also your access to clientele.

2) Expectation and Presentation Improves Image

Your web page reflects your company, and the quality behind it establishes the viewer’s perception. Users have begun to expect access to websites on both their mobile and desktop screens. Many have jumped behind the new methods and created seamless transitions between their mobile and desktop versions of their page. This conveys a strong, composed presentation that applies to a wide audience.

Without this adaption, your company conveys a weaker forefront in comparison to competitors. By limiting your design to cater to one medium, you, therefore, risk limiting your audience and falling short on expected performance and presentation.

New forms of technology consistently provide internet usage, making the dispersal of visitors continually increase. Keeping your page reachable with these advancements widens your reach and opens opportunities for more clicks.

3) Up-to-Date Content is Ideal

An important part of maintaining a mobile and desktop presence is making sure new updates sync to all forms. This is a service not always provided by web designers and can lead to false/outdated information being distributed to your customers.

If your company is changing things such as prices, this information is essential to inform your patrons. Slacking on spreading this across different platforms damages your public image and causes other potential conflicts. Even on a smaller screen, your content should be consistent and deliver the same amount of information.

Your web page reflects you and will alter your audience’s perception of your organization. It’s important to communicate with website developers to ensure that your content remains consistent and updated across all services.

Keep Your Pages Consistent

Maintaining a consistent forefront may seem like a daunting or pointless task, but it will help offer a strong representation of your operation in the long run.

Cell phones aren’t the only medium in which website access has expanded. The majority of these new methods of usage utilize different coding languages and sizing, which can make the translation difficult.

Not letting these difficulties dissuade you will allow for high-quality presentation and increase your ability to compete with other leading companies.

Ways To Effectively Convey The Business’ Needs To The Software Developer

With effective communication and coordination with your software developers, the software development process can reach new heights.  To take the website development project, you need to have effective communication with the software development team.

Software developers are basically the cornerstone of your software house.  Furthermore, they make the product that drives sales, growth, and e-commerce. Without them, your business would become stale.

However, that doesn’t imply that you should deal with them like royalty. It implies that they should be in the correspondence circle. The thing is, software developers can be a precarious group of employees to adequately speak with. They can use regularly how you can peer to be peculiar individuals who don’t usually have the best friendly or relational abilities. That doesn’t mean you can (or ought to) stay away from them.

It implies that you ought to consider how best to speak with those groups. With a couple of changes to your typical endeavors, you can proficiently and successfully speak with your developers and keep your business murmuring along.

This article will render some of the ways how can you convey the business’ needs to the software developers.

Know what you’re saying

It may appear glaringly apparent to you. However, it’s not for everybody. The thing about developers is they truly realize what they’re doing. Lamentably, those undeniable level abilities accompany a value, one that blocks them from having the option to convey to you in the wording you may comprehend. You can reach Software Developer Australia to assist you in the development process.

Therefore, you want to go into each meeting with developers knowing what you’re saying. Try not to enter a meeting without a strong comprehension of the goals and how to contact them. The more you know regarding what you’re discussing, the more successfully (and effectively) you’ll have the option to speak with those engineers.

Enlist Your Goals

Since you know what you’re saying, it’s significant that you enlist everything. If you had an all-around created and composed document on the targets and cycles for a project, it’ll give your developers an unmistakable guide of what should be finished.

Also, designers (be they Java, JavaScript, PHP, .NET, Python, or Ruby), relish great documentation. So not exclusively will this make their work simpler. It’ll dazzle them that you’ve required some investment to archive the interaction.

Know the “why”

At the point when you approach a developer with a request, realize the reason why you’re making that request. Not because your supervisor advised you to get it going, yet why that solicitation is significant as far as the organization site or application stack. If you say, “We need button X to be sparkling,” a developer will giggle at you. If you say, “We need button X to be glossy since it’ll make it more candid for individuals to see,” the developer will essentially regard the solicitation and get it going.

On the off chance that a developer asks you for what reason you need something done, and you don’t have a reply, comprehend that you must think of a “why,” assuming you need to have the option to speak with that designer effectively.

Have a Reasonable Thought for the Completed Item

Developers like to manage explicitness. We should return to our sparkling button model. On the off chance that you say “glossy button,” a developer may interpret that to a lime green gleam with unicorn shines. You truly intended to say that you needed an unpretentious feature around the button to improve its stand apart on the page.

Significantly, you have the option to best impart to a developer what the completed product resembles in your mind (or at the top of the CEO). Be explicit, be clear, and be careful. Ensure that the engineer knows precisely what you have as a primary concern when saying, “sparkling.”

Speak with deference

You may not “get” developers, yet they are people actually like you, who have (via conveying a large number of products) presumably acquired a decent method of regard. If you patronize those engineers or disparagingly address them, you will not get much of anywhere. If you’re an official, you’ve presumably taken seminars on successful correspondence. In those courses, you were educated to regard those you talk with. Recall those illustrations when managing developers.

Try not to imagine you know code

At the point when you speak with developers, don’t attempt to be cool and talk their “language.” Don’t endeavor to frame a solicitation as a capacity or framework call.

Your developers will not think that it is adorable. You may get an answer bound with only popular administrative expressions with similar offending energy.

Nor should you endeavor to utilize pseudo-code (a plain language portrayal of the means in a calculation) when you talk with your developers.

Don’t “scope change”

You’ve delineated an arrangement for an undertaking, and your developers are working tenaciously on it. Suddenly, somebody in administration chooses to pull a “scope change,” which will put the undertaking cutoff time in danger of failure.

If an extension change is unavoidable, your smartest option is to initially have a casual discussion with your developers to tell them it’s plausible. What’s more, when you do have that meeting, ensure you know precisely why the change is occurring, have a reasonable thought of the newly completed product, archive the new extension change, and address the developers with deference.

If you hold a meeting and say, “We’re changing the extent of the venture, we don’t have the foggiest idea what it’ll be, and you’ll do it whether or not you like it,” you presumably will not appreciate how your developers respond.

All things being equal, approach this meeting with the arrangement that how you convey this news (and with what explicitness you offer of real value) could represent the moment of truth of the venture.

Final Thoughts:

Developers are individuals. They merit your regard since they’ve worked indefatigably to convey programming to assist with causing your organization to develop past your most out of control creative mind. It doesn’t take additional work to speak with those colleagues effectively. Put in the energy, and the prizes will be past fulfilling for all interested parties.

Web Design Strategy: What makes a good website in 2021?

Nowadays, almost anybody can get a site ready for business effortlessly. But that doesn’t ensure it’ll be compelling for your business.

Your site is your day in and day out customer-facing facade. Clients usually form their opinion about a brand quite swiftly. So, it would be best if you established a decent first contact with an engaging, original and successful website design.

web design strategy

If you had an actual customer-facing facade like a café, you wouldn’t need it to appear to be exhausting or unfriendly. Piercing fluorescent overhead lights and substantial unforgiving floors are savvy and simple to introduce. However, they most likely will not give your clients an extraordinary first impression, much delight, or inspire suggestions.

On the off chance that you care about your clients and invest wholeheartedly in your space, you can establish an environment that individuals need to help. You will not simply be any old coffeehouse. You’ll be a significant piece of the area. An everyday objective.

Think your website design’s the same way.

Building Robust Brand Identity

We’ve discussed the worth and significance of making a trustworthy brand reputation. Since your brand is the establishment of your business, continue to mark steady across all of your client touchpoints. That incorporates your site.

Your logo, color patterns, and iconography ought to stay steady. Similar remains constant for your brand voice and key informing. You need to support your offer, feel and tone across your site.

Try to work off the establishment you set down during the formation of your brand. Attention to consistency will empower your showcasing endeavors and assist expand with marking value. If you are unsure of the web designing of a particular website, you may seek help from New Zealand’s top website design company.

Instinctive Navigation

Your site may give your clients an answer for complex issues or admittance to heaps of valuable content. Be that as it may, it shouldn’t be an expedition. Your navigation and keys ought to be self-evident so clients can examine your content instinctively.

Lastly, it’s more successful in utilizing basic, unmistakable terms like “About”, “services”, and “Contact” in your navigation rather than more specialized language. In case you utilize unusual language, there ought to be a substantial explanation. Try not to use unusual language only for accomplishing something else, as it could confound your clients.

If you make it simple for clients to explore your site, you’ll give them a profound, fascinating experience and a make way to convert.

Neat Design

It would help if you made your site effectively searchable and your content absorbable. It’s a common practice to be touchy to your client’s intellectual burden. You would prefer not to overpower individuals with a blast of color patterns and pictures. All things being equal, make your site simple and charming for them with a neat design and valuable content.

One way of doing this is to set up a visual chain of importance. It’s the game plan of all the site’s plan components arranged by significance. For instance, if a feature is enormous, differentiating in coloring, and focused on a page, it promptly appears to be, as a rule, more significant than something more modest, not remarkably hued, and offset.

Recount Brand Stories

Stories are the most well-known way people figure out the world and interface with each other. We as a whole have voracious cravings for great narrating.

The absolute best stories convey emotional effects. That is why you can interface all the more viably with clients by driving with narrating instead of with realities. Also, sites can benefit by incorporating brand narrating and account strategies.

For instance: envision a gathering of individuals traversing difficult situations. They’re on a journey to change the world, yet such a large amount of what lies in front of them is new. Also, the excursion is long and possibly tricky. They need somebody who realizes those waters to assist with directing their boat away from risk and to safe harbor across the ocean.


Have you at any point attempted to peruse a novel to a bairn? It doesn’t generally go over excessively well. They need to see pictures since it’s the visuals that assist them with understanding the story. Web clients are comparable: the limited capacity to focus, low capacity to bear text-weighty content, and a preference for connecting with visual components.

Numerous sites neglect to connect with clients since they necessitate that they read unlimited lines of text to get what the organization has to bring to the table. Then again, sites that limit text and fuse many visual plan components (photographs, recordings, and representations) recount the story so that clients can rapidly process. Item screen captures are particularly significant in the tech and programming space. They assist clients with getting what the item does and what kind of involvement they can expect without extensive and specialized depictions.

Keeping in Mind Mobile Design

Designing for a mobile phone ought to be a need, not an idea in retrospect. As indicated by Broadband Search, starting in 2018, mobile utilization represents 52.2% of all Internet traffic.

Seeing how your targeted audience draws in with your content makes your site compelling, charming, and simple. One way you can advance your site is to build your website mobile-friendly.

There are certain limitations when you’re designing a website for a mobile phone. The screen isn’t as large. Individuals associate with content uniquely in contrast to what they do in a work area, etc. Yet, these limitations can be something worth being thankful for. They make for a more streamlined, more absorbable site.

With a mobile-first plan, you can assist with streamlining each client experience, regardless of how they interact with your content.

Focusing on SEO

If you incorporate SEO best practices into your site, you’re bound to land a high-positioning situation on SERPs and get more site users.

You can employ designated key phrases all through your site to do this. Web crawlers track destinations for pertinent keywords looked at by clients. The more successful your content addresses the questions your clients are after, the more natural traffic you’ll get.

Here are some different ways of improving your site for Google:

Responsive plan: Designing responsively isn’t only a website design standard, it is compensated with better SERP rankings by Google.

Important header tag (H1): The header tag (or H1) will be the feature of a page or the title of a post. Google focuses on H1’s for keyphrases, so ensure that you’re getting the most applicable data for your feature. You would prefer not to bulge your feature with keywords basically for SEO execution. Recollecting your site is for genuine individuals, so discover harmony between SEO execution, lucidity, and style.

Legitimate title labels and meta depictions: Relevant title labels and meta portrayals assist with looking through motors comprehending the content on a page and listing it properly. A page’s title tag and meta portrayal are shown at whatever point that page shows up in SERPs.

Utilize short enlightening URLs: A straightforward URL that is decipherable for people (not a long series of numbers) will frequently contain keyphrases.

Secure pertinent connections from other excellent sites: If well-known, significant position sites link to your site, there’s a fair possibility those links will bring new clients and expanded generally speaking traffic.

Website Speed

Webpage speed is a significant piece of the general user experience for any site.

A slow site doesn’t simply baffle your clients. It can have genuine ramifications for your business as clients will regularly forsake a lethargic site. Google likewise considers webpage speed while deciding your search rank, so assuming you need to be apparent, you should ensure your site is quick.

Tips For Starting Up an Online Business

grow business

Are you starting up an online business or looking to add online options for customers who live a distance away from you? If so, you are in the right place!

Below we put together a list of tips for businesses switching to being online.

Read on for information about how you can start a business online or switch to website-only methods for your brand.

grow business

1. Have a High-Quality Website

When you begin to use an online source for your primary source of commerce, you will need to ensure that your page is very aesthetic and high quality to attract more viewers and keep viewers on your site longer once they have clicked on your link.

The most effective way to achieve this is with professional web design and development teams.

2. Use SEO

SEO, or search engine optimization, uses specifically created content throughout the web to increase the number of relevant website visitors you have.

It involves having website landing page content with specific keyword densities. Google identifies what your site is about and can show your site to people who search for those related keywords.

This helps you get more website traffic and more meaningful viewers who are likely to stay on your page and become customers.

Remember to stay vigilant; Google changes the SEO rules often, so make sure your company is keeping up.

3. Use Social Media To Your Advantage

Social media platforms allow you to create your own advertising methods as you run a profile for your brand. Do what you can to gain followers and spread your name as much as possible.

Because so many people spend time on social media, you can connect with many individuals interested in your company and product.

Always include a link to your website in your profile so people can easily see a post of yours that draws them in and see your website.

4. Know The Online Commerce Laws In Your Area

The laws about e-commerce vary from country to country and state to state, so it is up to you to research all of the requirements in terms of taxes and regulations. Some good questions you should look into are:

  • Are there required governmental inspections?
  • What tax category does this commerce qualify as?
  • Are there quality checks for this business?
  • Do I charge sales tax? If so, how much?
  • Are shipping costs taxable?

5. Be Patient

The growth of new businesses and brands is expected to be very slow at first. The beginning is the most crucial stage where you have to keep up with your company as it starts up.

For those moving an established business into an online format, you might see faster growth. But regardless, being patient with your company as it grows is essential as it develops and gains traction and a more extensive consumer base.

Similarly, be patient with yourself. Anyone starting up an online business is bound to make mistakes during the process. Be sure to go easy on yourself and don’t set unrealistic standards and goals for yourself and your brand because that will only make the process more stressful and difficult.

Concluding Thoughts

Transitioning to online commerce or beginning a new company in the online world is a very tricky and challenging thing to do. But with the skills and tips listed above, you can be set to have a successful startup company!

Over time, as you keep to these tips and maintain your website, and continue using SEO and social media, you will be set to have great success with your company’s growth.

Good luck!

LinkedIn Ad Sizes: Personal and Company LinkedIn Profile Images


Your business needs to be known, your work experience needs to be seen.

How do you ensure that your business reaches the hidden crevices of the diverse audience out there knowing full well that the diversity of your audience means that you have to use various means and agents of communication?

One of the most preferred and efficient ways of achieving this is through LinkedIn.

LinkedIn Profile Images

Linkedin is one of the many professional services that link employers and job-seekers together. If you operate a Business-to-Business (B2B) industry, then LinkedIn is one must-have avenue for you to build up an engaging following.

Operating through their website and their mobile app, you can either post a job or post your CV/resume.

Getting a job/employee via Linkedin is very easy, as you are able to showcase your experience, credentials, and talents.

However, people are often attracted to visually-appealing content, and the first impression your profile picture or background image gives goes a long way at getting you the job/employee.

Linkedin profile pages are generally divided into company pages and personal profiles.

Like many social media networks, Linkedin provides you with a varying range of banner placements for your desired page.

There are different size options for your cover photos, profile pictures, life tabs, etc.

Despite the varying choices, some of the Linkedin banner types remain unchanged for the two profile types. Notable ones include Stories and regular posts.

Regular posts are compatible with many image formats and sizes. However, the recommended size for a regular Linkedin post is 1200 x 628 pixels.

Linkedin stories enable users to share content with their followers, and the recommended size for a Linkedin story is 1080 x 1920 pixels.

Linkedin stories are one of the pretty new features of the app and can currently only be posted from a Linkedin mobile app.

Stories on a company’s page can be viewed by everyone, including their followers.

Personal profiles on LinkedIn 

The most popular dimensions used on a personal profile are 400 x 400 pixels (for profile images) and 1584 x 396 pixels (for background images).

It is not compulsory, however, that you strictly follow the profile image specification as you are free to go as high as 20000 x 20000 pixels as long as your file is lower than 8Mb and you use a 1:1 aspect ratio.

For background images, you can also make slight tweaks but be wary of the fact that posting an image that negates the aspect ratio could lead to certain parts of your image getting cropped off automatically.

Company Pages In Linkedin

Profile images specifications on a company page are different from that of a personal profile, as the recommended dimension is 300 x 300 pixels.

This is because most companies’ profile images are their logos; which do not take up a lot of pixels.

For background images, the recommended size is 1536 x 768 pixels and they are used to advertise your business.

LinkedIn ads 

When advertising via Linkedin, different advertisement types have different dimensions.

Regular single page ads are recommended to have a banner dimension of 1200 x 627 pixels.

Carousel ads have a recommended size of 1080 x 1080 with a 1:1 aspect ratio and are used to show a variety of products or to visually represent a story.

When making LinkedIn videos, even though there are a vast array of sizes, the major video dimensions are:

1920 x 1080 pixels (for Landscape), 1080 x 1080 pixels (for Square) and 1080 x 1920 pixels (for Vertical).

Linkedin videos help you captivate your viewers and illuminate particular profile features you want them to notice.

Linkedin Sponsored InMail is used to send customized messages or images directly to your audience’s inboxes. The recommended size for LinkedIn InMails is 300 x 250 pixels.

Other advertisement types have different sizes but the carousel and single-page ads are the ones generally linked with images.

Company pages

On a company page, there are two tabs available for viewers; the overview tab and the life tab.

The overview tab contains the ‘about us’ section, a cover image of 360 x 120 pixels, and other details about your company.

The “Life” tab on the other hand is used to showcase certain highlights of your company and helps you get new viewers/ talents.

The most common dimension for a life tab image is 1128 x 376 pixels with an option for a ‘custom image’ of a recommended size of 502 x 282 pixels.


Linkedin is the perfect avenue to network with other professionals, advertise your brand, recruit new workers, and access a plethora of other awesome features.

To aid your Linkedin quest, a list of banner sizes, image formats, etc has been made available for your use.

Thus, it is easy to be at a standstill and not know what to do next. Luckily, there are a lot of online ad builders that can assist you and help you redesign your Linkedin profile.

Viewst is one of the most reliable and trusted ad builders out there,  with a vast collection of templates for you to choose from, quick and efficient ad-building services, and a lot of other unique qualities that set them out of the host of services claiming to offer ‘quality ad-building services’.

4 Tips for Generating More Leads to Your Website


Whether you own a blog or an eCommerce store, generating more leads requires a solid strategy. Website visitors want conviction before buying goods or services or providing their contact information. They also like an easy-to-navigate creative web design that loads and answers their questions fast. 

What will you do to ensure seamlessness on your website, generate more leads and stay ahead of competitors? Here are four tips you can use to generate more leads to your website. 

1. Create buyer personas to nurture leads

It is impossible to pique buyers’ interest without a smart plan. A wise way to create buyer personas is to research and analyze details about your ideal customers. This will include looking into their location, age, budget, beliefs, interests, gender, goals, and hobbies. Achieving this will make tailoring your products or services breezier. It will also guide you on the best approach to create content and nurture leads. 

2. Optimize lead-generating pages for SEO

Savvy online business owners understand how SEO impacts business success. They gather insights into customers’ needs, fears, and problems before offering credible solutions. They also stay updated on UI/UX design trends to optimize lead generation on high-traffic pages. 

Over 50% of a site’s visitors spend about 15 seconds on a page before deciding whether to stay or bounce. An excellent tactic you can use to optimize lead-generating pages for SEO is to leverage user exit-intent technology. This will trigger enticing pop-up notifications if visitors want to leave without signing up. 

You can also provide links to downloadable freebies such as ebooks and cheat sheets on social media. Achieving this will boost traffic to your pages and increase the chances of generating more leads. 

For best results, be sure to contact a content marketing agency to help create a solid SEO strategy. 

3. Invest in free trials and live chat services

The average customer response time for most websites is 12 hours. If prospects wait for too long to get a reply to questions, chances are they will look for answers elsewhere. 

Investing in live chat services will help you handle most of your prospects’ questions on time. You can offer free trial products if the questions reflect a potential buyer. Doing this will increase leeway to generate more leads and conversions. Also, buyers will be more likely to hang around until a human responder is available.

4Analyze lead generation processes

You will not generate more leads with worthless content or sales links. It’s not every visitor to your site who is a prospect, some want information only. An effective way to know how visitors interact with your site is to analyze the conversion path. You can run an A/B split test on the pages to determine how best to boost lead generation. This will involve analyzing blog CTAs and landing pages.


It is wise to include social media buttons and primary CTAs on pages with high lead generation potential. The Homepage is an ideal location to place the subscription and newsletter sign-up forms. Overall, commit to creating visually appealing blog posts to teach site visitors. Feed them with informational content about your brand before inviting them to buy or join your email list.

Why is chat support crucial for mobile apps?

customer support


If you run an app business, you probably a ton of support and service requests from users all the time. Customer service is essential for any online business as a way to establish trust and reliability with the audience.

From e-commerce stores to major SaaS firms, both small and large businesses offer their customers some kind of support. It is always difficult to convert customers without offering them the insurance of support in case of an issue later.

If you’re making an app for your business, it is vital to think about customer support. You should primarily think about the medium in which you’re going to offer support. This is especially true if you have a website with

While email support is the easiest medium to start with, you should consider integrating chat in your app. Customers these days prefer chat because it offers ready access to the support team, and significantly lowers resolution time.

A Kayako report shows that 41% of customers prefer live chat for support, as opposed to 32% for call support and 23% for email.

In this article, we discuss why chat support is crucial for your mobile app’s success.

#1: Direct communication with customers

One of the issues with email support is that it can be slow at times. For resolving requests, an easier way is to speak with the customers directly. Email can be a bit cumbersome in case customers are looking for a swift response.

This is where chat support helps. Instead of drafting and sending emails, customers can simply list out their queries and issues in a chat window. An operator from your end can respond to the request and provide an immediate response.

Even if the issue that a customer is highlighting will take time to resolve, the communication regarding the same can be made swiftly over chat. The same discussion over email can take over 1-2 hours.

For app users, chat support is extremely convenient as smartphones are much more conducive to live texting. Additionally, email support over apps isn’t very accessible, which is why app businesses should seriously consider integrating chat with their platform.

A number of prominent chat software offer integration with apps. You can read through the documentation provided by various chat software on integration with Android and iOS apps.

#2: Enhance conversions, retention, and loyalty

The path to customer loyalty seems like a long one. To make it simple, you can view it in three simple steps: conversion, retention, and loyalty.

There is endless literature you can find online on enhancing conversions and retention. Here, let’s discuss how a chat support feature can help.

To convert a first-time customer, you need more than just a good product. You need to reassure your customer that you will provide assistance in case something goes wrong in the future.

Chat support goes a long way in this regard. Customers are more reassured when they know that they can instantly interact with an operator in case their order gets messed up. This kind of reassurance is easy to provide and goes a long way towards enhancing conversions.

Continued chat support also enhances retention as it gives customers less incentive to leave the app. One of the biggest reasons behind app churn is poor support, and a chat feature can help with the same.

With less churn and more retention, you will naturally see customers becoming more loyal to your app. It is obvious that customers will be more loyal to apps that offer swift customer support, something which a chat feature can deliver.

#3: Increase your support team’s efficiency



With typical email support, an operator can only interact with one customer at a given point in time. This reduces their efficiency and actually increases the average response time of your team.

Chat is different because it enables your team to navigate between multiple customer requests at the same time. It makes your support infrastructure much more lean and efficient.

A point to remember here is that some chat software offers greater functionality and flexibility when it comes to interacting on different chats simultaneously. You should first see the tech specs of the software you’re about to use before integrating it with your app.

#4: Offer round-the-clock support

With live chat, you can take your support services to the next level with 24×7 support. This can significantly enhance how confidently customers use your app, and how engaged they are.

Does this mean you have a support team working round the clock? Not necessarily. Many chat software provides automated responses based on the request a customer has. These responses are generally programmed to provide links to support resources.

If you have a knowledge base that answers common questions that your customers have, you can use these automated features to offer 24×7 support.  A chat feature combined with a knowledge base can be very powerful and effective.

Programming your chat software to provide automated responses also reduces the workload of your support team. For generic customer requests, an automated bot is a better option. Your support team can then focus on requests which require greater attention.

#5: Get a competitive edge

Offering chat support requires investment. Keeping aside the cost of integrating chat software into your app, there’s also the question of building a support team ready to answer customer requests in real-time.

Like any investment, there’s a payoff as well. Offering chat support can give your app a competitive edge. If you’re in a market segment where your competitors don’t offer chat support, the advantages are obvious. In case most of your competitors already offer chat support, it is vital for you to catch up.

In conclusion

On a global level, the overall satisfaction for live chat stands at 83%. This clearly highlights the overwhelming preference customers have for live chat. Most of the popular apps and websites you frequent tend to offer live chat as a support option.

Even DIY app-making platforms enable users to integrate chat with their app. This shows how important it has become for businesses to offer this as a support option.

Customers now are familiarized with chat and expect it as a support channel when they use a mobile app. Besides helping with user experience and overall team productivity, chat can only enhance the trust customers have for your brand.


4 Reasons Your Business Needs a Custom E-Commerce Website

Are you looking for a new e-commerce website but indecisive about using a pre-made or custom solution?

While existing sites such as WooCommerce and Shopify have their advantages, it doesn’t mean that they meet your company’s specific needs. On the other hand, custom e-commerce websites do require a greater time investment, but they make up for it with their flexibility, scalability, and the amount of control you have over them.

Here are 4 reasons you need a custom e-commerce website for your business:

1. You Can Have Modular or Customizable Products

Unlike pre-made e-commerce systems that don’t allow you to accommodate different product options, custom websites allow your shoppers to personalize the items they purchase.

One example is a T-shirt store that gives customers the choice to choose the colors, fonts, sizes, and graphics on each individual tee. Allowing shoppers to essentially re-design your items gives you the chance to charge higher prices for each tee, depending on the cost of each change. Pre-made websites don’t give shoppers the option to do this.

Custom development companies such as Magento Services operate on their e-commerce platform, deliver the qualitative implementation of your ideas, and have over 12 years of experience. They have sophisticated custom solutions to be able to accommodate such complex orders, unlike pre-made ones.

2. You Want to Build a Unique Shopping Experience For Your Customers

Those with a unique business should have an e-commerce website that replicates this, and special features are a great way to create this tailor-made shopping experience. When your business hits the growth stage, you can start creating different exciting features that will increase your conversion rates. Potential opportunities include building a customized shopping experience with a personalized look for each customer.

When it comes to pre-made e-commerce websites, sadly, these features are not always on offer. Your site will not be able to reflect the uniqueness of your company and provide a special experience for your customers. Instead, it will only offer predictable and standard features.

If your company excels due to its imagination and creativity, you should heavily consider a custom-built e-commerce website.

3. You Have Promo Codes of Custom Coupons Shoppers Need to Apply

Some pre-made e-commerce solutions do have promo codes or custom coupon functionalities, but they can often be very limited or rigid. They may not allow you to have a certain number of promo items listed for your customers, or they may prevent the coupons from being activated with specific products or brands.

With customized e-commerce websites, you have the capacity and the freedom to implement exactly what you want. Whether you want to run a sale on some items in parallel with your seasonal marketing campaign or you want to apply promo codes on limited stock, your customized website will allow you to adjust your site and add these options.

4. You Require a Specific Card Processor

Very few pre-made e-commerce websites allow you to use all different kinds of credit card processors. They typically have a select few options that can be used, which can be difficult for those who ship internationally.

Custom-built e-commerce sites can also be handy when it comes to lowering fees or having faster availability of funds. This is because there may be other companies that offer better rates that a pre-made solution won’t accommodate.

Run Your Business Your Way

When it comes to your business, you want to be in full control. Having a custom e-commerce website will enable you to call the shots, implement unique features and build a customer experience specific to your shoppers that a pre-built system won’t allow.

What Framework To Pick Between React And Angular?

Web development is just as essential as other technologies. The use of libraries and frameworks has grown to the point that practically every organization now uses them to boost its brand. There’s so much work involved in the entire process. Choosing the right framework software is as important as the whole process.

It’s critical to pick the right JavaScript frameworks. In general, solve these challenges by offering direction in the form of rather rigorous pattern implementations necessary to lay out a program. Using a pre-defined syntax, most frameworks allow you to modularize code and divide large code into smaller, more tested, and manageable modules.

If you’re a programmer just starting on a project and can’t select which JavaScript framework to utilize, this article will assist you. This article compares and contrasts Angular with React to help you decide which is the best choice for you. Angular and React are the two most significant Javascript. Following that, you will learn which framework will bring you in the correct direction.

An Intro About Angular

Angular is an accessible JavaScript strategy for building web applications’ front ends. The original version of Angular was created in 2009 by two Google developers, Misko Hevery and Adam Abron. AngularJS was the name of the framework, and it was primarily intended for internal usage. In a nutshell, it provides a wide range of web implementations and is an excellent choice for business web-based applications, solitary apps, and web portals. As a result, Angular is classified as a front-end framework. Its capabilities don’t contain any of the characteristics that a backend language would have.

The Merits of Angular

  • It produces reliable, straightforward, and useful code.
  • It offers various Web Apps that are user and storage-friendly.
  • Work patterns that help users solve problems.
  • You get a great Design Patterns Library.

What Is React Js, and Why Should You Use It?

It is a JavaScript toolkit that helps in creating reusable user interface components. It is a library that allows you to create modular user interfaces. It also supports the development of reusable user interface components displaying data that varies over time. React separates the DOM from you that resulting in a more straightforward programming approach and improved speed overall.

React can also use Node to generate on the server and React Native to empower native apps. One-way dynamic data flow is implemented in React, which eliminates the complexity and makes it easier to reason about than conventional data linking.

This is why there are so many companies looking to get React development services done for them.

The Positive Aspects of React JS

  • It’s compatible with different frameworks and may be used both on the personal and professional levels.
  • Module and data patterns promote accessibility, which makes bigger programs easier to manage.
  • It uses a JavaScript object called virtual DOM. Because JavaScript virtual DOM is quicker than the conventional DOM, this will increase app speed.


How Angular And React Are Distinct From Eachother?

The Difference in the Writing Scripts of Both Apps

The Angular framework is written in TypeScript. It is the language of choice for Angular app development. There are various advantages to adopting TypeScript instead of JavaScript, the most notable of which are fewer bugs and the flexibility to modify your code with confidence.

On the other hand, React requires the JavaScript ES6+ language, which is combined with the JSX script. It’s simple to use and comprehend. It also makes JavaScript code easier to understand.

User Interface Setup

In AngularJS, a Component is a directive that uses a simpler setup that is suitable for a component-based application structure. This aids in the development of an app in a similar fashion to Web Components or the current Angular application architectural style. React, on the other hand, has more and free React portals.

Incorporating Extra Libraries

The apps are written in Angular, come with entire software, and are ready to use. Furthermore, it does not require any extra libraries. React, on the other hand, only implements UI development and requires the inclusion of other libraries.

Tools that Help You Learn and Grow

The two-way data binding in Angular ensures that data is constantly in sync at all levels, in contrast, to React which offers a one-way data binding. The sincere act has a simpler learning curve, and it takes substantially less time to get up to speed. In comparison to Angular, React is a superior and more reliable mobile cross-platform framework. In basic terms, Angular’s learning curves and tools are long and complex, but React is quick and straightforward for individuals who are familiar with JavaScript.

Free Open-Source Licenses

Companies will find it simpler to embrace Angular since it comes with a free license, but React license must be OSS, which means the product must be released under OSI-approved copyright. The BSD License, which is an OSI-certified license, governs the software’s fundamental use. As a result, ReactJS qualifies as an open-source project.

Get Frequent Updates

For its virtual DOM implementation and rendering improvements, React outperforms Angular. It’s quite simple to switch between React versions. Unlike Angular, you don’t have to install updates one by one. Developers have access to a wide range of pre-built solutions by using React. The primary releases are self-contained and reliable, yet they include fast libraries.

High-End DOM Performance

React.js makes use of a virtual DOM (Document Object Model), which allows you to change the content, style, and layout of a text. Angular, on the other hand, works with a genuine DOM. But if we look at their performances, both React and Angular has great and up-to-the-mark performance.

The Software with Better APP Performance

Angular has a lesser app size than React with Redux: its transferring size is 129 KB, whereas React + Redux is 193 KB. Angular’s recent upgrades have heightened the rivalry between the two since Angular no longer lags in terms of performance or app complexity.

Data Binding – Stable or Simpler, Choose Yours 

Data-binding is the automated syncing of data between the model and view components in AngularJS programs. Because of the way AngularJS handles data binding, you may use the model as the one source of truth in your project. At all stages, the view is a reflection of the model.

Data Binding, on the other hand, in React, is the act of linking the view element or user interface to the data that populates it. Components are presented to the user interface in ReactJS, and the logic of the component includes the data to be displayed in the view (UI).

Developing of Mobile Applications

As AngularJS framework is a JavaScript framework, it’s free and open-source and can be used to create online and mobile applications. By leveraging HTML as a template language, Angular developers may create dynamic apps. On the other hand, regardless of whether the platform is iOS or Android, the codes may be compared across mobile OS systems. ReactJS mobile apps provide a broad knowledge base since all essential components are capable of supporting any mobile device.

Summing it All Up

Angular’s core concept is to provide robust support and a toolkit for a complete front-end development experience. TypeScript improves high stability, which becomes more critical as you get closer to enterprise-scale systems. However, this comes at the cost of a high learning curve and a developer pool that is flocking to React. React provides a much more lightweight method for developers to get up and running quickly without having to learn a lot. While the toolset and techniques aren’t dictated by the library, there are some instruments, such as Redux, that you must master in addition. React is currently similar to Angular in terms of performance. These features appeal to a larger range of developers.

Both React and AngularJS are excellent choices if we see them in terms of single-page apps. However, both are different and serve distinct purposes. The React framework is superior to Angular in various terms, but the same can be said for Angular if you see it from any other perspective. To choose the best, you must make decisions based on your functional and usability requirements, as this is the Angular JS debate. Three considerations should be considered while making your decision: duration to adopt, distribution efficiency, and client market needs.