An eCommerce website is a shop front, a sales counter and a marketing platform all rolled into one. It’s as valuable to an online business as a physical store is to a brick-and-mortar firm.
But just like any valuable business asset or premises, a website needs upkeep and maintenance. Website owners can’t afford to let a site lose its shine. Customers notice when the blog posts are from five years ago, the homepage looks tired, and products and offers aren’t updated.