3 Benefits of Prioritizing Cross-Platform Accessibility

BY IN Basics of Web Design, 28.12.2021

Are you in the design stage of your webpage development process? Struggling to figure out the template that best works for you? Cross-platform accessibility means a website can be used across various platforms – smartphone, tablet, laptop, or even an Apple TV. Having a website that can adapt to these changes is becoming increasingly important.

Here are three reasons why prioritizing multi-platform performance matters.

1) Good Translation Holds Your Audience

No one wants to click on a webpage that has awkwardly cut-off graphics or struggles to conform to a cell phone’s scale. Bad design translation makes navigation increasingly difficult and can frustrate patrons. Mistakes in this realm are very easy to make if not given the proper attention to ensure a seamless translation. Even small details that disrupt the flow or tidiness of the content have a massive impact upon your viewership.

According to IS&T, these formatting issues risk losing visitors to your site as some individuals prefer to access content via their mobile devices. Rising mobile adaptivity has made this transition more relevant and developed a larger audience for content catered towards these platforms. You can learn more on their website at https://www.is-t.net/managed-it-services-houston-tx/custom-web-design-houston. 

Studies have shown that a third of visitors come from cell phones. Each of these individuals is a potential client of your business that you could risk losing without proper efforts to cater to the mobile market. As a result, short-comings in the graphical presentation on mobile will reach larger audiences and therefore have an increased negative impact. These changes don’t solely damage your visual appeal but also your access to clientele.

2) Expectation and Presentation Improves Image

Your web page reflects your company, and the quality behind it establishes the viewer’s perception. Users have begun to expect access to websites on both their mobile and desktop screens. Many have jumped behind the new methods and created seamless transitions between their mobile and desktop versions of their page. This conveys a strong, composed presentation that applies to a wide audience.

Without this adaption, your company conveys a weaker forefront in comparison to competitors. By limiting your design to cater to one medium, you, therefore, risk limiting your audience and falling short on expected performance and presentation.

New forms of technology consistently provide internet usage, making the dispersal of visitors continually increase. Keeping your page reachable with these advancements widens your reach and opens opportunities for more clicks.

3) Up-to-Date Content is Ideal

An important part of maintaining a mobile and desktop presence is making sure new updates sync to all forms. This is a service not always provided by web designers and can lead to false/outdated information being distributed to your customers.

If your company is changing things such as prices, this information is essential to inform your patrons. Slacking on spreading this across different platforms damages your public image and causes other potential conflicts. Even on a smaller screen, your content should be consistent and deliver the same amount of information.

Your web page reflects you and will alter your audience’s perception of your organization. It’s important to communicate with website developers to ensure that your content remains consistent and updated across all services.

Keep Your Pages Consistent

Maintaining a consistent forefront may seem like a daunting or pointless task, but it will help offer a strong representation of your operation in the long run.

Cell phones aren’t the only medium in which website access has expanded. The majority of these new methods of usage utilize different coding languages and sizing, which can make the translation difficult.

Not letting these difficulties dissuade you will allow for high-quality presentation and increase your ability to compete with other leading companies.