Accelerated Mobile Pages (AMP) is an initiative by Google created to aid publishers in developing mobile-optimized content which instantly loads on all devices. Google’s aim of establishing this project is to get web pages with content such as graphics, videos, and animations to work simultaneously with ads and load instantly. Google’s objective with AMP is to offer the user the best mobile experience.
A Responsive Design or Responsive Web Design (RWD) is a system where a designer develops a webpage which responds or resizes itself based on the device by which it is being viewed through be it a desktop monitor, a smartphone, a laptop, or a tablet.
It uses HTML and CSS to enlarge, shrink, hide, resize, or move content to have it appear perfectly on any screen.
With the definition of the two in mind, here are 3 things you should know about AMP vs Responsive design:
- AMP Will Work Perfectly With An Existing Website While RWD Will Replace The Current Website
With AMP, there is no need for you to replace a website. You can add Accelerated Mobile Pages to practically any website without having to redesign the site. Important to note also is that AMP only works with static content at the moment.
Responsive Web Design is intended to replace an already existing website. Implementing RWD requires that there be a redesign, thereby replacing the existing website. Keep in mind that Responsive Web Design is usable on any website.
Accelerated Mobile Pages can be used well in blogs, news articles, informational pages among other published content. Responsive Web Design is best suited for custom applications and web forms.
- AMP Is Fast Compared To RWD
User experience matters a lot when people visit your website to view your content. One of the things that motivate or totally turns off users is how fast your website loads. Google’s search algorithm is programmed to favor websites that offer users a good experience, more specifically, websites that are fast.
Responsive Web Design will help your website be more mobile friendly which is a plus but on the downside, it fails on the aspect of speed. Accelerated Mobile Pages, however, has a design that is optimized for mobile user experience and speed. AMP clearly displays what Google views as a fast, mobile-friendly user experience.
- AMP Has Duplicate Content Issues While RWD Doesn’t
Users are served with AMP pages from the Google AMP cache and these pages have different URLs. This raises a duplicate content issue which has to be solved. Google AMP cache is a delivery network that’s proxy-based. It delivers all valid AMP documents. It captures the AMP HTML pages, performs caching on them and automatically improves page performance.
These duplicate content issues can be solved by adding some links to both AMP and non-AMP pages. You can have a professional web designer do this for you. Responsive Web Pages have no duplicate content related issues.
Accelerated Mobile Pages and Responsive Web Design are different in their design but both serve an important purpose on your website. To get your website perfectly optimized with AMP and RWD, check out Maxburst.com, a leading web design and online marketing company.