The concept of corporate identity is often misunderstood. People often think creating brand identity in the consumer’s community is known as corporate identity. Though this might give you a simple idea to develop corporate identity you need to understand its true concept. To make things, we can use a simple example. Imagine a person saying the word. What’s the first thing that pops in your mind? Naturally, you will thank about iPhone or iPad. Apple has done a brilliant job of promoting their product. All most everyone knows this brand and thrives to buy their products.