LinkedIn Ad Sizes: Personal and Company LinkedIn Profile Images

Introduction

Your business needs to be known, your work experience needs to be seen.

How do you ensure that your business reaches the hidden crevices of the diverse audience out there knowing full well that the diversity of your audience means that you have to use various means and agents of communication?

One of the most preferred and efficient ways of achieving this is through LinkedIn.

LinkedIn Profile Images

Linkedin is one of the many professional services that link employers and job-seekers together. If you operate a Business-to-Business (B2B) industry, then LinkedIn is one must-have avenue for you to build up an engaging following.

Operating through their website and their mobile app, you can either post a job or post your CV/resume.

Getting a job/employee via Linkedin is very easy, as you are able to showcase your experience, credentials, and talents.

However, people are often attracted to visually-appealing content, and the first impression your profile picture or background image gives goes a long way at getting you the job/employee.

Linkedin profile pages are generally divided into company pages and personal profiles.

Like many social media networks, Linkedin provides you with a varying range of banner placements for your desired page.

There are different size options for your cover photos, profile pictures, life tabs, etc.

Despite the varying choices, some of the Linkedin banner types remain unchanged for the two profile types. Notable ones include Stories and regular posts.

Regular posts are compatible with many image formats and sizes. However, the recommended size for a regular Linkedin post is 1200 x 628 pixels.

Linkedin stories enable users to share content with their followers, and the recommended size for a Linkedin story is 1080 x 1920 pixels.

Linkedin stories are one of the pretty new features of the app and can currently only be posted from a Linkedin mobile app.

Stories on a company’s page can be viewed by everyone, including their followers.

Personal profiles on LinkedIn 

The most popular dimensions used on a personal profile are 400 x 400 pixels (for profile images) and 1584 x 396 pixels (for background images).

It is not compulsory, however, that you strictly follow the profile image specification as you are free to go as high as 20000 x 20000 pixels as long as your file is lower than 8Mb and you use a 1:1 aspect ratio.

For background images, you can also make slight tweaks but be wary of the fact that posting an image that negates the aspect ratio could lead to certain parts of your image getting cropped off automatically.

Company Pages In Linkedin

Profile images specifications on a company page are different from that of a personal profile, as the recommended dimension is 300 x 300 pixels.

This is because most companies’ profile images are their logos; which do not take up a lot of pixels.

For background images, the recommended size is 1536 x 768 pixels and they are used to advertise your business.

LinkedIn ads 

When advertising via Linkedin, different advertisement types have different dimensions.

Regular single page ads are recommended to have a banner dimension of 1200 x 627 pixels.

Carousel ads have a recommended size of 1080 x 1080 with a 1:1 aspect ratio and are used to show a variety of products or to visually represent a story.

When making LinkedIn videos, even though there are a vast array of sizes, the major video dimensions are:

1920 x 1080 pixels (for Landscape), 1080 x 1080 pixels (for Square) and 1080 x 1920 pixels (for Vertical).

Linkedin videos help you captivate your viewers and illuminate particular profile features you want them to notice.

Linkedin Sponsored InMail is used to send customized messages or images directly to your audience’s inboxes. The recommended size for LinkedIn InMails is 300 x 250 pixels.

Other advertisement types have different sizes but the carousel and single-page ads are the ones generally linked with images.

Company pages

On a company page, there are two tabs available for viewers; the overview tab and the life tab.

The overview tab contains the ‘about us’ section, a cover image of 360 x 120 pixels, and other details about your company.

The “Life” tab on the other hand is used to showcase certain highlights of your company and helps you get new viewers/ talents.

The most common dimension for a life tab image is 1128 x 376 pixels with an option for a ‘custom image’ of a recommended size of 502 x 282 pixels.

Conclusion

Linkedin is the perfect avenue to network with other professionals, advertise your brand, recruit new workers, and access a plethora of other awesome features.

To aid your Linkedin quest, a list of banner sizes, image formats, etc has been made available for your use.

Thus, it is easy to be at a standstill and not know what to do next. Luckily, there are a lot of online ad builders that can assist you and help you redesign your Linkedin profile.

Viewst is one of the most reliable and trusted ad builders out there,  with a vast collection of templates for you to choose from, quick and efficient ad-building services, and a lot of other unique qualities that set them out of the host of services claiming to offer ‘quality ad-building services’.

4 Tips for Generating More Leads to Your Website

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Whether you own a blog or an eCommerce store, generating more leads requires a solid strategy. Website visitors want conviction before buying goods or services or providing their contact information. They also like an easy-to-navigate creative web design that loads and answers their questions fast. 

What will you do to ensure seamlessness on your website, generate more leads and stay ahead of competitors? Here are four tips you can use to generate more leads to your website. 

1. Create buyer personas to nurture leads

It is impossible to pique buyers’ interest without a smart plan. A wise way to create buyer personas is to research and analyze details about your ideal customers. This will include looking into their location, age, budget, beliefs, interests, gender, goals, and hobbies. Achieving this will make tailoring your products or services breezier. It will also guide you on the best approach to create content and nurture leads. 

2. Optimize lead-generating pages for SEO

Savvy online business owners understand how SEO impacts business success. They gather insights into customers’ needs, fears, and problems before offering credible solutions. They also stay updated on UI/UX design trends to optimize lead generation on high-traffic pages. 

Over 50% of a site’s visitors spend about 15 seconds on a page before deciding whether to stay or bounce. An excellent tactic you can use to optimize lead-generating pages for SEO is to leverage user exit-intent technology. This will trigger enticing pop-up notifications if visitors want to leave without signing up. 

You can also provide links to downloadable freebies such as ebooks and cheat sheets on social media. Achieving this will boost traffic to your pages and increase the chances of generating more leads. 

For best results, be sure to contact a content marketing agency to help create a solid SEO strategy. 

3. Invest in free trials and live chat services

The average customer response time for most websites is 12 hours. If prospects wait for too long to get a reply to questions, chances are they will look for answers elsewhere. 

Investing in live chat services will help you handle most of your prospects’ questions on time. You can offer free trial products if the questions reflect a potential buyer. Doing this will increase leeway to generate more leads and conversions. Also, buyers will be more likely to hang around until a human responder is available.

4Analyze lead generation processes

You will not generate more leads with worthless content or sales links. It’s not every visitor to your site who is a prospect, some want information only. An effective way to know how visitors interact with your site is to analyze the conversion path. You can run an A/B split test on the pages to determine how best to boost lead generation. This will involve analyzing blog CTAs and landing pages.

Endnote

It is wise to include social media buttons and primary CTAs on pages with high lead generation potential. The Homepage is an ideal location to place the subscription and newsletter sign-up forms. Overall, commit to creating visually appealing blog posts to teach site visitors. Feed them with informational content about your brand before inviting them to buy or join your email list.

Why is chat support crucial for mobile apps?

customer support

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If you run an app business, you probably a ton of support and service requests from users all the time. Customer service is essential for any online business as a way to establish trust and reliability with the audience.

From e-commerce stores to major SaaS firms, both small and large businesses offer their customers some kind of support. It is always difficult to convert customers without offering them the insurance of support in case of an issue later.

If you’re making an app for your business, it is vital to think about customer support. You should primarily think about the medium in which you’re going to offer support. This is especially true if you have a website with

While email support is the easiest medium to start with, you should consider integrating chat in your app. Customers these days prefer chat because it offers ready access to the support team, and significantly lowers resolution time.

A Kayako report shows that 41% of customers prefer live chat for support, as opposed to 32% for call support and 23% for email.

In this article, we discuss why chat support is crucial for your mobile app’s success.

#1: Direct communication with customers

One of the issues with email support is that it can be slow at times. For resolving requests, an easier way is to speak with the customers directly. Email can be a bit cumbersome in case customers are looking for a swift response.

This is where chat support helps. Instead of drafting and sending emails, customers can simply list out their queries and issues in a chat window. An operator from your end can respond to the request and provide an immediate response.

Even if the issue that a customer is highlighting will take time to resolve, the communication regarding the same can be made swiftly over chat. The same discussion over email can take over 1-2 hours.

For app users, chat support is extremely convenient as smartphones are much more conducive to live texting. Additionally, email support over apps isn’t very accessible, which is why app businesses should seriously consider integrating chat with their platform.

A number of prominent chat software offer integration with apps. You can read through the documentation provided by various chat software on integration with Android and iOS apps.

#2: Enhance conversions, retention, and loyalty

The path to customer loyalty seems like a long one. To make it simple, you can view it in three simple steps: conversion, retention, and loyalty.

There is endless literature you can find online on enhancing conversions and retention. Here, let’s discuss how a chat support feature can help.

To convert a first-time customer, you need more than just a good product. You need to reassure your customer that you will provide assistance in case something goes wrong in the future.

Chat support goes a long way in this regard. Customers are more reassured when they know that they can instantly interact with an operator in case their order gets messed up. This kind of reassurance is easy to provide and goes a long way towards enhancing conversions.

Continued chat support also enhances retention as it gives customers less incentive to leave the app. One of the biggest reasons behind app churn is poor support, and a chat feature can help with the same.

With less churn and more retention, you will naturally see customers becoming more loyal to your app. It is obvious that customers will be more loyal to apps that offer swift customer support, something which a chat feature can deliver.

#3: Increase your support team’s efficiency

 support

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With typical email support, an operator can only interact with one customer at a given point in time. This reduces their efficiency and actually increases the average response time of your team.

Chat is different because it enables your team to navigate between multiple customer requests at the same time. It makes your support infrastructure much more lean and efficient.

A point to remember here is that some chat software offers greater functionality and flexibility when it comes to interacting on different chats simultaneously. You should first see the tech specs of the software you’re about to use before integrating it with your app.

#4: Offer round-the-clock support

With live chat, you can take your support services to the next level with 24×7 support. This can significantly enhance how confidently customers use your app, and how engaged they are.

Does this mean you have a support team working round the clock? Not necessarily. Many chat software provides automated responses based on the request a customer has. These responses are generally programmed to provide links to support resources.

If you have a knowledge base that answers common questions that your customers have, you can use these automated features to offer 24×7 support.  A chat feature combined with a knowledge base can be very powerful and effective.

Programming your chat software to provide automated responses also reduces the workload of your support team. For generic customer requests, an automated bot is a better option. Your support team can then focus on requests which require greater attention.

#5: Get a competitive edge

Offering chat support requires investment. Keeping aside the cost of integrating chat software into your app, there’s also the question of building a support team ready to answer customer requests in real-time.

Like any investment, there’s a payoff as well. Offering chat support can give your app a competitive edge. If you’re in a market segment where your competitors don’t offer chat support, the advantages are obvious. In case most of your competitors already offer chat support, it is vital for you to catch up.

In conclusion

On a global level, the overall satisfaction for live chat stands at 83%. This clearly highlights the overwhelming preference customers have for live chat. Most of the popular apps and websites you frequent tend to offer live chat as a support option.

Even DIY app-making platforms enable users to integrate chat with their app. This shows how important it has become for businesses to offer this as a support option.

Customers now are familiarized with chat and expect it as a support channel when they use a mobile app. Besides helping with user experience and overall team productivity, chat can only enhance the trust customers have for your brand.

 

4 Reasons Your Business Needs a Custom E-Commerce Website

Are you looking for a new e-commerce website but indecisive about using a pre-made or custom solution?

While existing sites such as WooCommerce and Shopify have their advantages, it doesn’t mean that they meet your company’s specific needs. On the other hand, custom e-commerce websites do require a greater time investment, but they make up for it with their flexibility, scalability, and the amount of control you have over them.

Here are 4 reasons you need a custom e-commerce website for your business:

1. You Can Have Modular or Customizable Products

Unlike pre-made e-commerce systems that don’t allow you to accommodate different product options, custom websites allow your shoppers to personalize the items they purchase.

One example is a T-shirt store that gives customers the choice to choose the colors, fonts, sizes, and graphics on each individual tee. Allowing shoppers to essentially re-design your items gives you the chance to charge higher prices for each tee, depending on the cost of each change. Pre-made websites don’t give shoppers the option to do this.

Custom development companies such as Magento Services operate on their e-commerce platform, deliver the qualitative implementation of your ideas, and have over 12 years of experience. They have sophisticated custom solutions to be able to accommodate such complex orders, unlike pre-made ones.

2. You Want to Build a Unique Shopping Experience For Your Customers

Those with a unique business should have an e-commerce website that replicates this, and special features are a great way to create this tailor-made shopping experience. When your business hits the growth stage, you can start creating different exciting features that will increase your conversion rates. Potential opportunities include building a customized shopping experience with a personalized look for each customer.

When it comes to pre-made e-commerce websites, sadly, these features are not always on offer. Your site will not be able to reflect the uniqueness of your company and provide a special experience for your customers. Instead, it will only offer predictable and standard features.

If your company excels due to its imagination and creativity, you should heavily consider a custom-built e-commerce website.

3. You Have Promo Codes of Custom Coupons Shoppers Need to Apply

Some pre-made e-commerce solutions do have promo codes or custom coupon functionalities, but they can often be very limited or rigid. They may not allow you to have a certain number of promo items listed for your customers, or they may prevent the coupons from being activated with specific products or brands.

With customized e-commerce websites, you have the capacity and the freedom to implement exactly what you want. Whether you want to run a sale on some items in parallel with your seasonal marketing campaign or you want to apply promo codes on limited stock, your customized website will allow you to adjust your site and add these options.

4. You Require a Specific Card Processor

Very few pre-made e-commerce websites allow you to use all different kinds of credit card processors. They typically have a select few options that can be used, which can be difficult for those who ship internationally.

Custom-built e-commerce sites can also be handy when it comes to lowering fees or having faster availability of funds. This is because there may be other companies that offer better rates that a pre-made solution won’t accommodate.

Run Your Business Your Way

When it comes to your business, you want to be in full control. Having a custom e-commerce website will enable you to call the shots, implement unique features and build a customer experience specific to your shoppers that a pre-built system won’t allow.

What Framework To Pick Between React And Angular?

Web development is just as essential as other technologies. The use of libraries and frameworks has grown to the point that practically every organization now uses them to boost its brand. There’s so much work involved in the entire process. Choosing the right framework software is as important as the whole process.

It’s critical to pick the right JavaScript frameworks. In general, solve these challenges by offering direction in the form of rather rigorous pattern implementations necessary to lay out a program. Using a pre-defined syntax, most frameworks allow you to modularize code and divide large code into smaller, more tested, and manageable modules.

If you’re a programmer just starting on a project and can’t select which JavaScript framework to utilize, this article will assist you. This article compares and contrasts Angular with React to help you decide which is the best choice for you. Angular and React are the two most significant Javascript. Following that, you will learn which framework will bring you in the correct direction.

An Intro About Angular

Angular is an accessible JavaScript strategy for building web applications’ front ends. The original version of Angular was created in 2009 by two Google developers, Misko Hevery and Adam Abron. AngularJS was the name of the framework, and it was primarily intended for internal usage. In a nutshell, it provides a wide range of web implementations and is an excellent choice for business web-based applications, solitary apps, and web portals. As a result, Angular is classified as a front-end framework. Its capabilities don’t contain any of the characteristics that a backend language would have.

The Merits of Angular

  • It produces reliable, straightforward, and useful code.
  • It offers various Web Apps that are user and storage-friendly.
  • Work patterns that help users solve problems.
  • You get a great Design Patterns Library.

What Is React Js, and Why Should You Use It?

It is a JavaScript toolkit that helps in creating reusable user interface components. It is a library that allows you to create modular user interfaces. It also supports the development of reusable user interface components displaying data that varies over time. React separates the DOM from you that resulting in a more straightforward programming approach and improved speed overall.

React can also use Node to generate on the server and React Native to empower native apps. One-way dynamic data flow is implemented in React, which eliminates the complexity and makes it easier to reason about than conventional data linking.

This is why there are so many companies looking to get React development services done for them.

The Positive Aspects of React JS

  • It’s compatible with different frameworks and may be used both on the personal and professional levels.
  • Module and data patterns promote accessibility, which makes bigger programs easier to manage.
  • It uses a JavaScript object called virtual DOM. Because JavaScript virtual DOM is quicker than the conventional DOM, this will increase app speed.

 

How Angular And React Are Distinct From Eachother?

The Difference in the Writing Scripts of Both Apps

The Angular framework is written in TypeScript. It is the language of choice for Angular app development. There are various advantages to adopting TypeScript instead of JavaScript, the most notable of which are fewer bugs and the flexibility to modify your code with confidence.

On the other hand, React requires the JavaScript ES6+ language, which is combined with the JSX script. It’s simple to use and comprehend. It also makes JavaScript code easier to understand.

User Interface Setup

In AngularJS, a Component is a directive that uses a simpler setup that is suitable for a component-based application structure. This aids in the development of an app in a similar fashion to Web Components or the current Angular application architectural style. React, on the other hand, has more and free React portals.

Incorporating Extra Libraries

The apps are written in Angular, come with entire software, and are ready to use. Furthermore, it does not require any extra libraries. React, on the other hand, only implements UI development and requires the inclusion of other libraries.

Tools that Help You Learn and Grow

The two-way data binding in Angular ensures that data is constantly in sync at all levels, in contrast, to React which offers a one-way data binding. The sincere act has a simpler learning curve, and it takes substantially less time to get up to speed. In comparison to Angular, React is a superior and more reliable mobile cross-platform framework. In basic terms, Angular’s learning curves and tools are long and complex, but React is quick and straightforward for individuals who are familiar with JavaScript.

Free Open-Source Licenses

Companies will find it simpler to embrace Angular since it comes with a free license, but React license must be OSS, which means the product must be released under OSI-approved copyright. The BSD License, which is an OSI-certified license, governs the software’s fundamental use. As a result, ReactJS qualifies as an open-source project.

Get Frequent Updates

For its virtual DOM implementation and rendering improvements, React outperforms Angular. It’s quite simple to switch between React versions. Unlike Angular, you don’t have to install updates one by one. Developers have access to a wide range of pre-built solutions by using React. The primary releases are self-contained and reliable, yet they include fast libraries.

High-End DOM Performance

React.js makes use of a virtual DOM (Document Object Model), which allows you to change the content, style, and layout of a text. Angular, on the other hand, works with a genuine DOM. But if we look at their performances, both React and Angular has great and up-to-the-mark performance.

The Software with Better APP Performance

Angular has a lesser app size than React with Redux: its transferring size is 129 KB, whereas React + Redux is 193 KB. Angular’s recent upgrades have heightened the rivalry between the two since Angular no longer lags in terms of performance or app complexity.

Data Binding – Stable or Simpler, Choose Yours 

Data-binding is the automated syncing of data between the model and view components in AngularJS programs. Because of the way AngularJS handles data binding, you may use the model as the one source of truth in your project. At all stages, the view is a reflection of the model.

Data Binding, on the other hand, in React, is the act of linking the view element or user interface to the data that populates it. Components are presented to the user interface in ReactJS, and the logic of the component includes the data to be displayed in the view (UI).

Developing of Mobile Applications

As AngularJS framework is a JavaScript framework, it’s free and open-source and can be used to create online and mobile applications. By leveraging HTML as a template language, Angular developers may create dynamic apps. On the other hand, regardless of whether the platform is iOS or Android, the codes may be compared across mobile OS systems. ReactJS mobile apps provide a broad knowledge base since all essential components are capable of supporting any mobile device.

Summing it All Up

Angular’s core concept is to provide robust support and a toolkit for a complete front-end development experience. TypeScript improves high stability, which becomes more critical as you get closer to enterprise-scale systems. However, this comes at the cost of a high learning curve and a developer pool that is flocking to React. React provides a much more lightweight method for developers to get up and running quickly without having to learn a lot. While the toolset and techniques aren’t dictated by the library, there are some instruments, such as Redux, that you must master in addition. React is currently similar to Angular in terms of performance. These features appeal to a larger range of developers.

Both React and AngularJS are excellent choices if we see them in terms of single-page apps. However, both are different and serve distinct purposes. The React framework is superior to Angular in various terms, but the same can be said for Angular if you see it from any other perspective. To choose the best, you must make decisions based on your functional and usability requirements, as this is the Angular JS debate. Three considerations should be considered while making your decision: duration to adopt, distribution efficiency, and client market needs.

How to Increase Customers in a Local Store

Running a business is a crucial thing that requires you to have a proper strategy. Here you are required to develop a plan that can guide you on what you can offer as services to the public and how to build a loyal following of customers who will want to return. Hence, it will be easy to grow, especially to the budding business. Focusing on the trends that are taking place in the market can help you reach a focused customer base. In most cases, technology can help the international levels of the proper store. Such an approach method can maintain the proper standard of a thriving business.

Here is how to increase customers in a local store:

1)            Digital Marketing

Technology has greatly transformed how different activities happen. Such an engagement has made things easier and fast. You only require having a better strategy on the trends that are taking place.

In this case, digital signage software is essential to local stores since it helps you gain more traffic in your store. Here, you only require to display what you offer in your store. Such details make it easier to generate more clients that can make your business thrive. It also helps reach out to global customers. A proper internet connection and a good platform are what you require in digital marketing.

2)            Sending Promotions

Running a business is not an easy task. Especially if you have poor planning, your business will lack elevation since people will not be seeking your services. One of the best ways that you can deal with this is by sending promotions. This can be done through social media platforms or other social methods. Here you can target an audience that has the possibility of seeking your services. For instance, if you are dealing with clothing, you must know who will likely want to buy it. This way, you send promotions through emails.

3)            Optimize your Website

Digital forms of interacting with people have been made easier. This is through setting different platforms that people can use to reach international levels. When running a business, you need to learn different tactics that you can use to get more clients. With a website, you can spread details regarding your business for it to thrive well. Opening your website helps you reach more local clients for a budding business. Optimizing a website requires you to use content that the locals can easily access. Pictures are one of the things that may make your website, if not well optimized in terms of size.

4)            Create a Store Sign

Locals operate well in knowing your store if you come with a store sign. This applies well if it is a budding business. Here you are required to put it in a proper location that most people can see. The branding quality should be clear for them to know what you are dealing with in your store. You can use bold letters for better visibility. This makes your store attract more customers who can also help you gain more referrals. Store signs are the best way to operate if you are not dealing with an online business.

What to Really Look For in SEO Analysts

The SEO industry is constantly changing, which is why it’s important to keep up with the latest trends. When looking to hire for your company, you should be sure that your potential SEO analyst will be capable of meeting the demands of your company and the industry.

When searching for an SEO analyst, there are a few qualities you should look for in potential candidates. This includes not only technical skills but also empathy skills since many companies depend on people with these skills to understand their needs and provide relevant solutions.

Let’s dive a little deeper. 

Best 45+ Web Tools Handpicked For 2021

You should care about only for the best web tools.

Testing hundreds of web tools takes time, and time is money, right?

For all of you that you want to know which web tools are really efficient and worth trying, here is a super article that we put on your table (or computer J).

Below, we reviewed on short 46 web tools, each one being handpicked.

6 Reasons to Redesign Your Website

Your website is the cornerstone of your digital marketing, and should set you apart from your competition. While you may not consider the form and function of your site every day, there comes a time when you need a website redesign. Here are five reasons why you may need to revamp your website.