Most businesses nowadays have already taken that crucial step of setting up their own websites to market their brands online and to further boost their presence. They do this by using different strategies such as SEO or search engine optimization. Conventional SEO techniques were basically developed to effectively design, structure, and organize websites and its content in an attempt to rank on top of search engine results pages. Further improvements on the use of SEO strategies led to the conceptualization of a more specialized set of techniques called local SEO.
Unlike the regular SEO strategies that many people know of, local SEO makes use of a different type of approach to target specific audiences and to promote your brand directly to those who are looking for your products and services. Regardless of the nature and the size of your business, local SEO is an importa4 Tips to using local SEO to grow your businessnt tool that can help improve your online presence, compete with other businesses within your area, and expand your consumer base. Learn more about the four tips in using local search engine optimization to grow your business and start dominating the local search rankings right now.
Make sure to get your business listed.
Before anything else, you must make take your time to get your business listed in as many online directories as possible. These may include free-to-use and popular online directories such as Google My Business, Yelp, Foursquare, Bing, Angie’s List, LinkedIn, and others. Double-check the name, address, and contact details of your business on the listings. Make sure that every single detail, from to the services that your company offers up to the category which your business is grouped under, is consistent across different websites.
Optimize the use of location keywords.
Even with the change in Google search engine algorithm, tail keywords containing the name of the location where your business can be found are still effective in driving your website on top of local search rankings. Just make sure to keep it concise and straightforward as “car repair in Los Angeles”, for example. Avoid using the same keywords more than twice in one article and don’t forget to focus on the quality of the content. The right keyword can lead potential customers to your website, but it is the good content that will keep them there and coming back for more.
Target the location with the most potential.
You might be tempted to include cities within the 100-mile radius of your business location, but it is important to ask these questions first before moving on with your plan: Is your business ready to provide service to these locations or are you planning to open a branch there soon? Are there competitors located at or nearby those areas which the customers may prefer more because of proximity and quality of service? Are people in these locations interested in your products and services? If you find out that listing more locations will be reasonable, then go for it.
Interact with the local customers.
What will truly strengthen your online marketing campaign is the support from your consumer. You may ask your customers to provide reviews to your business and engage with them through social media, interesting online content, and other promotional strategies. Once people start to see real interactions between you and real customers, it will only be a matter of time before your business becomes one of the most trusted companies in your local area.