Your web design may be quite beautiful. Just like the saying goes about books, you can never judge a website by its color. However, one thing is for sure: some of the best websites are easy on the eyes and very simple to navigate. Here are the top five things nobody will tell you about web design metrics.
1) Number of Visitors
The number of visitors and their source is undoubtedly one of the key metrics worth checking out. Getting people to visit your site is a huge step towards realizing your goals. However, it is never easy. Given that everybody would like to attract a huge number of visitors to their site, it would be wiser to contact the real experts that provide quality web design services and marketing expertise. Do not hesitate to search and weigh in on the best web design company in Philadelphia that will employ the best practices in web designs and digital marketing for the best results.
2) Speed and Performance
That speed is one of the most vital features of web design is true. Reusing your current content might seem the easiest option, but it is never the best decision. The performance of your website should be put into consideration right from the start of the planning phase. A faster loading website translates to many visitors, which will ultimately boost your business a great deal. However, the opposite is also true. Keeping your visitors waiting to view your web page for significant time is a sure way to send them away, never to come back. With more and more people opting for hand-held devices when browsing the web, the need for fast loading sites is irreplaceable. It may be such a tricky metric. However, improving your site’s performance is not as hard as you perceive it. There are tons of methods to use in this regard ranging from compression and minifying to prefetching and caching.
3) Conversion Rate
Perhaps you are already familiar with this metric. Conversion rate means a lot for e-commerce website owners. However, it may also take many forms such as email conversion rates, landing page conversion rate, lead-to-customer, visitor-to-lead, among others. Whether you will land more customers or revenues to your site largely depends on your ability to make conversions.
With the advent of the new technology, compatibility is a worthy metric to consider. In contemporary living, people use different devices to browse the website such as phones, tablets, and game consoles. Thus, designing a website that can be easily viewed on all browsers is a huge step towards satisfying your needs. You only need a few tweaks and testing to ensure that your website is compatible with all devices.
5) CTAs Click Through Rate
Calls to action are a vital aspect of any webpage. You will want to direct your visitors to the next step. Having CTAs that are not receiving clicks should inform you that you need to make a few changes to your website.