If you are just starting to run your company, it can be challenging to get more traffic to your website. It’s essential though to persevere and push for increased page hits; the more visitors you receive, the more likely it is to convert.
According to Romain Berg, there are several different digital marketing techniques to achieve more visitors. Not all strategies work for every business, but here are four surefire ways to promote visits to your website. –
1) Start Blogging and Guest Posting
One of the best ways to drive more traffic to your website is to start posting blog and guest post content on your site. If content writing is not for you, there are many companies and freelance writers who can help you create great copy.
Guest posts are particularly good for promoting your site, as you can have a post appearing elsewhere that links back to your homepage. You will get fresh clicks through to your site by reaching out to another brand and making a connection.
Once you have created a fair amount of content, you can always update it when you need to keep it ‘evergreen’ and relevant. By keeping content up to date, your SEO ranking and online visibility will increase. The articles may even improve in ranking after being republished, depending on what is trending at that point in time.
You can also repurpose content for other platforms, which will get you further reach. For example, you can adapt an article into a video that you promote on a new platform, such as Medium or YouTube.
2) Promote Content on Online Community Platforms
You can use blogs, articles, podcasts, or video content to promote what you do and link back to your website on various community platforms. These include social media communities such as Facebook, Instagram, and Twitter, or other community hosts as Discord and Reddit.
Just make sure that the communities you promote your site with are where your target audience typically hangs out. It may require a bit of research about which communities are the right ones for you to post in, but the effort is worth it. You’ll make your brand known to people that are most likely to purchase your products.
3) Collaborate with Other Companies
As the saying goes, no man is an island. This is particularly true when it comes to business. The more you network and collaborate with other companies, the more you will deepen your reach to new audiences.
Collaborate on a webinar with another company that will cross-pollinate well with your brand. That way, you will draw new traffic to both of your websites and other online business platforms.
4) Use Podcast Appearances
A lot of people listen to podcasts, so they are a great way to get your brand name out there. Podcasts can be a lot of work to put together, but many companies increase their customer base by inviting likeminded guests to speak about issues their audience cares about.
This means you would not have to do the technical work, yet you would get the benefit of the exposure and enjoy the experience, all while promoting your brand.
There are many other ways to get more traffic to your website, but these four options are a great way to start.
While you can do quite a bit of this kind of promotion yourself, it is time-consuming. If you would prefer to spend more time on other aspects of your business, it may be better to work with a good digital marketing company to help you promote your site professionally.