The digital marketing landscape lives and breathes SEO. Keywords fuel our businesses, and it’s what we do with these keywords that opens us up to new possibilities. With the launching of Google’s mobile-first index, however, things will get even more challenging and, to some extent, interesting for a lot of marketers.
But before that, here are some essential facts.
The Fight for Rankings
Recognizing the need to focus more on SEO, businesses are putting in a lot of work and resources to come up with highly visible blogs and ads. The war for the best search rankings rages on as companies vie for the best positions in the Google search network.
On the other hand, it is also important to understand that these battles happen across devices, with companies competing for the most number of mobile impressions.
Indeed, as the global mobile penetration rate continues to increase year after year, digital marketers are focusing more on winning the most number of mobile users. To do this, they will have to make sure their sites are prepped for smartphone and tablet users.
The Age of Mobile is at Hand
Against this background, Google’s mobile-first index has made it increasingly important for businesses to prioritize valuable content over the amount of generated links. To put it simply, Google wants to give mobile users the best possible online search experiences, and to do so it rewards businesses that made the effort in optimizing their sites for mobile consumption.
Indeed, this new development will certainly make the digital battlefield more interesting. As the SEO ecosystem shifts from building links to generating functional content and site entities, companies will have to implement changes to their mobile sites.
If you want your business to secure a robust mobile presence, make sure you apply these best practices. They can enhance your mobile SEO campaigns by way of meeting the requirements of the recent Google indexing process.
- Decrease your load times
People use mobile devices because they are convenient in a lot of ways. This benefit is offset if your mobile site doesn’t completely load within a 15 to 20-second range. Going beyond that, the duration will cause people to bounce away from your site, resulting in a bad SEO score. There are a lot of ways to address this, but the most essential optimization tasks you will have to perform are to limit the number of HTTP requests, and to enable compression of content-heavy elements or sections.
- Create a responsive and functional design
Less is better, but going down the road of minimalism won’t essentially bring you the results you need that will impact the bottom line. Still, when it comes right down to browsing a website in the palm of your hand, it is always best to make your design fit the finger. Also, try to get rid of unnecessary verbiage and limit your pop-ups. This will help you keep visitors interested long enough to make a purchase decision.
- Make your content scan-able
Whether you are writing articles or crafting helpful infographics, it is always a good rule of thumb to write verbiage that can be read in one sitting. With that, you will need to write content that is easily consumed as well as valuable to your visitors. That way, you give mobile users a compelling reason to explore more content on your site.