Steve Jobs once said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Simplicity is indeed difficult to get to in today’s chaotic, sensory-saturated, gotta-get-somewhere-fast world. Nowhere is this more evident than on the internet. There’s over 1 billion websites in use right now, all working to be relevant; all working to simply be noticed.