Optimizing a website for increased lead generation is not that complicated if you know what you are doing. However, most site owners out there do not have the necessary marketing knowledge to know what changes work best. This is why it is a very good idea to consider the following really simple tips to get more leads with practically any website.
Add Forms To Web Pages That Have The Most Traffic
Before you make any change, make sure that you know where you start from. You practically need to be aware of current lead generation results. Tracking success is necessary since it is the only way in which you can be sure that changes you make actually increase leads. For instance, MJ Freeway cannabis software made the exact change we are talking about and tracked an increase of 40% in leads. If you do not track these leads, you do not know where they come from.
After identifying where leads come from, analyze those pages. See if they do have a form that can easily be used by visitors. Also, identify pages that get a lot of traffic and that do not have any way to generate leads. Modify them and add the longer-form content that is proven to be more effective. Solicit contact information from people and you will be surprised how many actually answer and become leads.
Measure The Performance OF Every Single Lead Generator
It is really important to test the efficiency of the lead generators that you use right now. Various tools can be used to get this done fast. Find one that evaluates lead generation sources and that offer feedback about how existing content can be improved.
Another thing that you can do is to compare the landing pages that do really well with those that do not perform well. As an example, let us say that you have a landing page with 1,000 visits. 10 of the visitors filled out forms and became leads. In this case the conversion rate is one percent. Then, let’s say we have another page with the same traffic but that manages to generate 50 leads. The conversion rate for that page is five percent. After you identify this you need to figure out how you can further optimize the first landing page to increase lead generation.
Internal reports can also be utilized. Evaluate the landing page visits, the thank-you shares and the CTA clicks to see what landing page performs well. Then, simply create more like that page.
Optimize The Actual Lead Generation Process
There are so many things that can be wrong with the actual lead generation process. For instance, if you have a page that talks about how to take care of your shoes and the form on the page is about home cleaning, conversions are going to be pretty low. All the offers have to be as related as possible to the page they are on in order to capitalize on the interests of the visitors.