The web design industry has come a long way ever since websites started to transform the internet. What is most surprising is how web designers and developers continue to deal with rising technical challenges while still managing to create user-friendly, innovative, beautiful, and responsive websites that can handle the masses.
Nevertheless, it is critical to stay updated with your clients continually changing preferences and needs. Hence, the web design elements of all existing websites require a regular update based on the current trends. Hence, here are the top three most effective web design trends of 2018.
1) Vibrant And More Saturated Colors
To connect better with visitors, web designers are now using color schemes that are more vibrant to improve the user experience. Different gradients and colors help users better differentiate content on your site. More importantly, if you use the right type of colors, you will notice a significant improvement in the overall conversions visitors on your sites in marketing terms. Consequently, when making their purchasing decisions, most consumers base their choice on how appealing the visual aspects are, which are primarily color dependent. If you are looking to refresh your brand, consider asking a web design agency to use bold colors or duotones to personalize your site. As a result, using such colors creates a truly unique experience for your visitors.
From rectangles and squares to hexagons and triangles including geometric patterns, lines, and shapes, these geometries are taking website design to an even greater level. These geometrical shapes are closely linked to modernism and, today, when most designers are striving for simplicity and clarity, the streamlined geometric forms are highly appropriate for the effective placement of images and content. They are better appropriate because they do not overload the web layout and make the entire design look more organized and better structured.
Between the bold colors, integrated animations, geometric shapes and more, the website design sector made considerable advancements in 2018. Hence, it is exciting to see what web designers will create this year 2019 and how they are going to innovate and push the boundaries. Designers are now building sites that will effectively work across multiple devices while attracting a universal audience. Likewise, there has equally been a significant improvement in quality for various ready-made color palettes, animation scripts, and mock-ups. All these developments currently allow designers to create an effective and harmonious site interface while spending minimum resources in developing visual styles. With websites being critical for an online presence for many brands or companies, knowing the latest trends shown above will help you to attract more visitors easily.