SEO is one of the most important parts of your marketing strategy. SEO stands for search engine optimization which is where you rank in sites like Google and other search engines when your target audience is looking for something.
When was the last time you went to page 3 or even 20 for some information on Google? Probably not recently if not ever. That is why SEO is so important for your business. When you have an SEO strategy your website will move in ranking and you will end up getting more calls which will transfer to more sales.
One of the parts that affect your SEO is social media. It is not for the reasons you may think. Keep reading as the SEO NYC company explain exactly how your social media affects your SEO.
The first reason is that it increases your visibility online. It’s important for a company to be visible online as much as possible. One of the best ways to do this is to have a great social media presence. This means you are replying to comments and questions that come in, you are posting on a regular basis, and you are interacting with others. If you do this your social media presence will slowly continue to grow which will help increase your overall visibility online.
The next reason is that it increases your brand recognition. It’s important that you have a strategy behind your social media posts. This will help with the big picture and increasing your brand. If you are creating images, make sure they stay uniform and you use the same font and colors. This is an easy way to help to increase your brand. Once you are posting enough, you will be noticed by the style of pictures you are posting.
The third reason why social media increases your SEO is that it allows your content to stay around for long. You can continue to use old blogs you wrote as posts months and even years down the road. This means that the content is lasting longer and getting more views on your website. This will in return have more people going to your website and reading the blog.
Local SEO is so important for your business if you have a local business. If a person is wanting to go somewhere local such as a restaurant or a salon, they will likely look up a business on social media in order to find one. Through social media, they will look at reviews, where it is located, and perhaps check out pictures of your business. This is one of the reasons why if you have a local business, it’s so important that you are found on social media. If you optimize your profile correctly this will also help you to be found more. This means that SEO is for your website, but it also can be for your social media channels as well.
It’s important that you have a strategy for your social media. Posting blindly may work at the beginning, but you might as well understand what is working and what is not so you can execute properly and run a successful campaign. Having a strategy will also in return help your SEO because you are doing the most you possibly can to get your reach out there.
Some of the ways to really get yourself out there on social media are to have a great “about us” section. If you know the keywords and keyword phrases to use, incorporate these into your about us. This will help people find you even more easily. It’s also so important to have all the correct information on each of the social media sites. Even if you think it is correct, go and double check. The last thing you want is to have the wrong phone number up or you changed it and forgot to make the social media information switch and people want to call you but are calling the wrong company. This means all your valuable time and money for increasing your SEO is pointless.
If anyone writes a negative review, know that it is not the end of the world. It’s important that you take the necessary steps so the negative review doesn’t cause any further damage. Make sure to reply to any negative reviews that come in. Remember that the person writing the review is not the only one reading your response, it will probably be read by many people. Don’t try and argue the situation, instead, apologize and try and share your side and how you can make things right with the customer. Potential customers will like seeing you practice good business ethics.
If a customer or potential customer asks you questions, make sure you reply. It’s getting more and more common to simply send the business a question on their social media page rather than calling their customer service. If this has become more popular for you, make sure there is an employee in charge of answering questions. This can make the difference between having that person become a recurring customer or not.
Now you can see why social media really can affect your SEO. We hope you see these reasons and how to make some quick changes to your social media channels to help increase their ranking. For more tips on social media and creating a strategy, contact us today.