The Most Visited Websites in the World and What they Are Doing Right

BY IN Basics of Web Design, 16.12.2016

Did you know that there are over 1 billion websites in the world? However, many of these are getting very little traffic, while the big players the rank high are pulling in millions upon millions of views each day. When we look at the top ranking websites, it teaches us a lot about the working of a company, and we can learn some of their business ways to make our own websites more of a success. We count down the top websites online (according to the authority site Alexa), and list some of the things that they are doing right.




It’s probably no surprise the Google is the most visited website around. Afterall, it must be hard to beat a website that processes over 40,000 google searches each and every second! That adds up to a whopping 3.5 billion searches a year. Take a look at a chart of Google search queries over the years and you will see that this number is rapidly increasing each year. Google’s incredible growth is down to a variety of factors, including their ability to stay ahead of the times when it comes to technology updates. For example, back in 1999 their servers a whole month to crawl 50 million sites, in 2012 it took them less than one minute to do the same task. Google are also known for being a very intuitive company that encourages its staff to play at work in order to come up with new ideas. Take a look inside the google offices and you will see all manner of interesting games and weird features.



Yep, YouTube is officially the second largest search engine on the planet – albeit for videos. The video sharing site has over 400 hours of video content uploaded every single minute. In fact, one mind-blowing fact is that over one-third of all Internet users have been on or have a channel on YouTube! Users share information from everything from Gaming and yoga to tips on trading. YouTube has created quite a following because of how easy it is to search for interesting videos. They also adopt an ad revenue sharing scheme, whereby users are given a portion of ad revenue made from the reviews. This money is paid to content creators through Google Adsense. The ad revenue incentive has attracted all manner of people to the website, with stars like PewDiePie earning millions of dollar each year from YouTube alone. The founders also knew what they were doing, and they all met while they were working together at PayPal.



Third on the list, and again it’s not that surprising, is the social media platform Facebook. Stats show that on average, over 480,000 users access Facebook each and every minute, and over 750 million people use the site every day. A little know fact is that over 80% of all users are accessing Facebook from the mobile phone or tablet. Facebook has set the benchmark for social media sites online. It has adapted to the time in order to create a sleek and easy to use interface which allows users to share information about their everyday lives. Facebook has also become a great place for brands to place ads in front of their target audience. Facebook pages also allow business and public figures to share information to followers.



Coming up fourth on the list is the Chinese web services company called Baidu. This might come as a shock to some, as many people in the west haven’t even heard of the website. Baidu is basically the Google of China. The company was first founded way back in 2000, and since then it has flourished to become a widely popular search engine. Baidu got it right from the start by securing $1.2 million in seed money before their launch and then another $10 million from venture capital firms to be able to set them off with a bang. Baidu also adapt to trends and changes in technology and the devices that people browse the web on, in order to keep them ahead of the search engine game.