Old School and New School. What Is So Digital About Contemporary Marketing?
This article has been written to clarify some of the essential things one needs to know about digital marketing. Actually, digital marketing has been artificially made to seem more complicated than it really is. Let’s call a spade a spade.
In reality, digital marketing is just marketing using digital tools. One of the most important things here is that when we are comparing digital marketing and traditional marketing, we are talking more about the tools than the strategy behind them. More accurately, we are discussing what kind of tool we will use to communicate our message: a traditional one or a digital one. So, digital marketing means promoting a business on digital platforms, such as websites, social media, and channels, such as email or online messengers. That is the digital part of the combination. NinjaPromo digital marketing firm https://ninjapromo.io/ provides all kinds of these services.
The marketing part is just about communicating your company’s value to your customers, showing them that you understand their problems and that your business has a solution that could help them. Marketing is less about selling and more about serving. It’s about helping customers get the information they need and showing them the true value of what you offer and how it will improve their lives. What makes marketing so powerful? When it’s done correctly, when customers buy and a sale goes well, the system becomes almost automatic and effortless. It never requires you to be pushy or aggressive.
So what’s the difference between digital and traditional marketing? We typically work with some fairly common and well-known mediums in traditional marketing. These are channels and platforms that have been around for many years. These are things like TV and radio, newspapers and magazines, and even old-school direct mail is thrown into your post-box. Traditional marketing is successfully implemented nowadays. There are still people who watch TV, listen to the radio, read the newspaper, and subscribe to print magazines. But the number of viewers and readers in these categories is almost universally decreasing, and consumption of these media seems to keep falling yearly.
With digital marketing, there’s almost an endless supply of options, channels, and strategies to choose from. New platforms and opportunities to connect with customers seem to appear endlessly. Each seems to have its own unique characteristics and algorithms, as well as the types of people they attract. Over the past decade, digital marketing tools such as social media platforms, websites, and email marketing have proven to be some of the most efficient and cost-effective ways to reach your target market and deliver your message. Of course, the key to making any digital marketing channel work starts by clearly understanding and applying some of the most important marketing concepts.