You need to have quality content
If there’s one fact about SEO, it’s that quality content goes in hand with success. It is one of the most underlying factors to increasing SEO results. It is not enough to just have user traffic, but you must draw the attention of your users with content that appeals to them. It must be valuable and satisfy their search needs. Dwell time is one of the many factors with can affect your Google rankings. One way to increase your dwell time is by having genuine and quality content that users will be interested in reading. This is why it is so important that your content be creative, genuine and authentic. Anything that has been plagiarized will simply be omitted from Google’s ranking and results.
Any professional SEO company does some keyword research. Researching the knowhow and the specific details behind relevant keywords for your website is one of the most important elements to successful SEO. Although short concise keywords are useful, it has becoming increasingly known that long-tail searches are just as if not more significant. If you are able to discover longer keyword phrases that have specific details, you will be able to cater to more relevant traffic. For example, traffic that will be more interested in purchasing products, rather than a general and broad search engine user. If done so, you can find yourself with much better conversion rates.
Make sure to optimize your load speed
It should be noted that search engines such as Google and Bing do in fact take into consideration page load speed when determining website rankings. More than that, consumers and users of the interest do not have the patience to wait for a website to load. Their expectations are of a fast and responsible loading speed. Should users find that your website loading speed is too slow, they will be quick to abandon the website, increasing both the bounce rate for your website and drastically decreasing the number of pages viewed. According to statistics and analytics, users will happily exit a website that takes more than 3 seconds to load.
Dedicate time to designing your website and its navigability
To increase SEO results, it is just as important to recognize the design of your website and its navigation as crucial components to maintain and fully maximize the traffic to your website. It is not just enough for SEO to have users begin to find your website, but these users will have specific needs and searches. If your website is too difficult for them to navigate, and they are unable to efficiently find what they are searching for, they will quickly leave your website. This will lead to much higher bounce rates and an overall low when it comes to the amount of time viewing pages. With a well-planned and designed website comes returning traffic targeted towards your website.
Have you catered towards mobile optimization?
In today’s world, when it comes to SEO, if there’s one thing that’s become increasingly more necessary, it is mobile optimization. The rise of the use of mobile phones among consumers has been growing exponentially. However, most importantly, it has been since mid-2013 that globally, the amount of users using mobile phones for internet use has beaten desktop users. This highlights just how critical it is to optimize towards mobile phone users to increase SEO results, just as it is desktop users. If not done, you could find yourself losing a significant amount of traffic, as users who cannot properly navigate a website will have little interest in sticking around for more than a brief moment.