Facebook is the most popular social media site in the world. And as Facebook grows, so does the need for businesses to figure out how to use it to attract audiences to their blogs or websites.
It may be a great platform to look at funny quotes and videos, buy outrageous gadgets you won’t find anywhere, or keep connected with your friends. Yet it’s also a great place to bring potential customers to your website.
There are many tools and strategies to leverage Facebook’s power, and yes, the organic reach of Facebook may have dwindled. However, there is ample opportunity for quality content to still reach new audiences and potential customers daily.
If you need a new place to seek an audience for your website since Google has changed its algorithm, perhaps Facebook is the place to look out for.
In this post, we’ll share how to increase the visitors to your blog using Facebook.
Start a business page
On Facebook, there are two types of pages, one where your profile is housed and another where you can choose to create a separate Facebook page. On the separate Facebook page, you can create your business page where customers can be linked through to your website.
Facebook makes this easy for you, and all you need to do is go to facebook.com, click pages, and then “create.” You’ll then be able to choose the type of page you can select “business.”
You would then have created your business page and will need to complete the profile details. The value of creating a Facebook page is that it gives a face to your brand on social media. Instead of having customers come to your personal brand, they are lead to your business brand. And in that sense, you can design the brand your ideal customer expects to see.
This will give them confidence, and it will be easier for them to move over to your website.
Complete your Facebook profile
Over time, the need for a Facebook profile has become a necessity. There was a point where half-completed Facebook pages would have millions of subscribers, but things have changed.
As a starting point, there is more competition now, and you’re fighting for attention. In the race for attention, the best profile which is optimized and on-brand will always win.
Creating a great profile page is very easy as Facebook holds your hands right through the process. They advise you to complete a thorough description related to your page. You should include your unique selling proposition on your website, and explain how you help people solve their problems.
Also outstanding are the graphics you present, they should be branded and cohesive, making people who land on your page feel confident following your page. Essentially your Facebook is your storefront that leads your potential customers inside your shop, which will be your website.
Create a Facebook group
Communities work well on Facebook. They offer like-minded individuals a chance to connect. If your business serves a niche market, it’s an excellent opportunity to start growing and invite like-minded people to the group.
Use this group to share information on your products and educate members on your industry. Offer them value, solve their problems, and answer their questions. This is a sure-fire way to connect with them.
Facebook groups and Fan Pages are also one of the best ways to implement an effective marketing automation strategy for your site or business as well. With Facebook Ads now allowing remarketing and the displaying of ads to relevant audiences, it’s now easier than ever to build a following on the social platform while also walking the users through a sales funnel to increase leads and sales in the process.
Eventually, it will lead to them looking at your products on your website and making those all-important purchasing decisions.
Grow your following
Growing a following on social media can be time-consuming, and there is a steep learning curve. At times it may even take up to 12 months to grow to 1000 followers. There are many ways to build a following. The first is to get more likes on your Facebook page, which is similar to a subscriber count.
You may get more likes for your Facebook page in the beginning, and you can do it in a variety of ways where you may allocate funds that will yield many benefits long term.
Having a good follower account ensures that more users also feel the need to follow your page, and this also boosts your Facebook page authority.
This mostly does boost your engagement level, and more people will look to finding out more about products or services on your website.
Create Great Content
There is no real substitute for great content. Many users think that the social media’s algorithm might be curbing their visibility. And that is true. Facebook has a sensitive and highly intelligent algorithm, and it quickly picks up content that is good versus content that is not.
It’s also important to realize that Facebook and Instagram are more of a video on demand platform, as users are now more interested in visual content than that of written text content. Just take a look at any of the latest trending or highest rated content appearing in your social feed and you will see that video is likely leading the way.
As a starting point, when you post content, it will show it to your current followers to test if it is engaged with. If there is proper engagement, it will then show the material to a broader audience. And if more users like it from here, then your organic reach will explode.
But what does good content look like?
When trying to come up with new ideas for video content, the best thing to do is start looking around at what’s already been proven to work, and then creating your own version of content. YouTube is a great place to start for this, as users can upvote videos and leave comments with additional questions or feedback. To learn more about this process, be sure to read through this detailed YouTube video marketing guide for 2020.
Your content needs to speak to your key audience, and you need to speak their language when creating that content. This means using their jargon and well-known terminology. Also important is having high-quality graphics that combine well with your message.
In a recent article, the statistics related to Facebook indicate that over 1.7 billion users are active on the platform daily.
This is significant and can play a role in increasing the views to your website. How do you leverage the large user base?
That’s a matter of using the platform effectively by building a Facebook business page and optimizing it to attract your ideal audience.
It’s not enough to have a Facebook page; you must also keep your audience engaged by creating great content. This is also backed by these latest blogging statistics that state “blogs with more images and visuals ultimately attract more backlinks and improved rankings.” and “41.67% of people measure the influence of a blog by the number of social shares it gets” — which means visual content and social media engagement are now more important than ever before.
Essentially, you will attract individuals who love your business and consequently check out your website and buy your products.
And that’s the formula for getting users from Facebook to your website.
Did you resonate with any of the ideas on increasing views for your website using Facebook? If so, let us know in the comments below!