Ranking at the top of the search results is easier said than done. In fact, it’s actually the complete opposite! With hundreds of thousands of new websites and blogs going live with new content weekly, it’s now more competitive than ever before to rank on that elusive first page of Google search rankings.
However, all is not lost. The good news is that smaller players are continually beating the big brands and businesses in search all the time, and it’s also not costing them a lot of money in the process.
The difference between sites that continually rank higher in Google and benefit from long tail keywords, is that they are putting in the time and effort when it comes to keyword research and competitor analysis. It’s not enough to simply know what your own site content and rankings are worth, you need to keep an eye on your competition as well.
The best way to accomplish this is through the use of SEO tools that allow for both the tracking of your own sites, but also the ability to track and monitor keyword movements from your competitors as well.
That is exactly what we are going to be looking at today, while also putting up some of the best SEO tools and solutions head to head in our review comparison guide.
Let’s get started!
SEMRush Online Visibility Management Platform
Digital marketers and brands of all sizes will appreciate the SEO tools and tracking features offered through SEMRush, as the platform has been catered to fit the needs of individual site owners, or SEO agencies with hundreds of clients.
The main features offered through SEMRush consist of the usual SEO and keywords tracking tools, while also offering pay per click and social media marketing metrics as well.
The benefits of using a solution like SEMRush, is the attractive looking interface that is very vibrant and full of color, while also allowing users to continuously click on different data metrics and reports, which then unlock even more data and reports to drive into.
Because of the many different ways to pull reports and analyze search and site information, it can be quite overwhelming for smaller or newbie site owners, but also heaven for those always wanting more data.
In terms of costs, SEMRush is around the middle-range in comparison to other SEO tools and solutions offering similar options. The site offers a 7-day free trial for their Pro or Guru level, which will then change over to a monthly billing at $99.95 per month for their lowest plan, or $199.95 for their Guru plan. For large scale agencies or ecommerce driven sites, a $399.95 business plan is also available.
Moz Data Driven SEO Analysis Platform
When searching for any type of information online, it’s usually best to go with a business or brand that has a great reputation online and a lot of referenced resources to learn from. That is exactly what you will find with Moz, as the site not only offers a very in-depth SEO analysis platform, but it also has a community forum or SEO experts behind it as well. The site was also founded by Rank Fishkin, who was also looked at as an SEO expert and influencer in this space as well.
Long story short, Rank Fishkin has moved on from the brand, but the Moz SEO platform and analysis tool is still thriving today and helping thousands of paying customers with their keyword and competitor analysis daily.
Moz is actually broken up into a few different businesses and solutions, however, we are going to focus on Moz Pro, which is focused on SEO and keyword analysis.
With Moz Pro, users are given access to a complete SEO toolset that allows for in depth keyword research, link building projects, site audit functionality and even the ability to run optimization reports to further improve site content and performance. Even with all of these metrics and reports readily accessible, it can be quite overwhelming. This is where the built in Site Projects features come into play, so you don’t need to keep looking at overlapping data and movements in the search results.
In terms of pricing, Moz offers a free 30 day trial of their Moz Pro platform. Once this 30-day trial ends, you will need to sign up for one of their paid plans. The Standard (beginner) plan starts out at $99 per month, while their higher end Premium plan costs $599 per month. Their most popular subscription is the Medium plan, which runs $149 per month and offers ample limits plus full access to the advanced keyword research tools offered by Moz.
Ubersuggest Advanced SEO Tools on a Budget
Similar to the story of Moz, in that it was started by an industry expert in the SEO space, Ubersuggest was created by Neil Patel. The reason for creating yet another SEO tool in a heavily saturated space, was to simply provide the same level of support, features and tools that the bigger players are offering, but at a fraction of the cost.
Like the majority of SEO and keyword analysis tools on the market today, Ubersuggest has all the bells and whistles that you would expect to see when trying to learn more about your site, its ranking, keywords and site competitors.
All it takes is a simple submission of a keyword or site URL on their main page and Ubersuggest will start pulling data reports for you right away. From here, users will then have the ability to sort data by keyword, ranking difficulty, keyword ideas and more. From an individual site analysis perspective, users have access to overview reports, top pages, site keywords, backlinks and the ability to run site audits as well.
What instantly makes Ubersuggest different from Moz and SEMRush, is that users on the site can get started for free. There are no signups or free trials that are required to try the site out.
However, users are limited on how many daily reports they can pull, but all it takes is a free sign up to get more keyword suggestions, daily rank tracking and personalized SEO suggestions.
For site owners and agencies that would like to unlock all features and experience what Ubersuggest really offers in terms of reporting, they have the most competitive rates in the industry.
Individual plans start at $29 per month, which is ideal for anyone managing 1-3 sites. Business plans are $49 per month, which allow for 4-7 managed sites, and there is also an Enterprise Agency plan at $99 a month, which is ideal for anyone managing more than 8 websites or blogs.
SEO Tool Reviews Summary
As you can imagine, ranking at the top of Google for any decent keyword or search phrase is going to take a lot of time, work and effort. One of the best ways to improve your chances for improving your chances to rank for your desired keywords, is to use any of the recommended SEO tools and solutions we highlighted above.
Each of the tools are unique in their own way, and while SEMRush and Moz at higher price points, they are perfect for anyone looking to run an agency or really digging into an endless amount of stats and reports.
On the flip side, Ubersuggest is perfect for site owners and brands that are working on a budget. With their pricing plans at nearly a third of the competition, it’s almost a no-brainer for anyone that has been sitting on the sidelines and not using a reliable research and analysis tool simply because of the higher costs usually associated with them.
At the end of the day, great content and quality backlinks will only get you so far. To best accomplish this, you must be using a keyword research and competitor analysis tool while making all of the necessary improvements daily.