Today’s web designers are expected to perform a variety of services that fall outside the scope of design. For example, some clients expect their web designer to create content, perform search engine optimization, and get them started with basic PPC ads.
Clients expect designers to create videos because they know just about everything can be done online without hiring an expert.
Why do web clients want video?
According to Moz, videos add value to a website’s page quality, relevance, and keyword instances. Videos increase page quality by increasing the amount of time a user spends on a page. Visitors are also more likely to link to content containing a video.
Do clients ask you to create video content? Have you rejected these requests in the past because you didn’t feel qualified? Would you create videos for your clients if the end result was professional? With the following tips and tricks, you’ll not only feel comfortable creating video for clients, but you’ll probably feel comfortable adding simple video production to your list of services.
Use online tools powered by templates
For clients on a budget, templates are the perfect option. Template-based videos are affordable because one product (use of the template) can be sold an infinite number of times. Custom videos cost more because they’re created from scratch for each client and can’t be resold to another client.
In other words, editors charge more for customization and exclusive rights to the video’s design. If your client doesn’t need exclusive rights or extensive customization, templates are ideal.
For clients on a tight budget, use the template-based video production tool from Promo.com to produce high-quality videos fast. Templates are easy to customize and your clients will be impressed with the final result.
Templates are made by professional video editors
When a video editor creates a template for a video creation site, they use the same amount of effort and expertise they’d put into a custom design. The end result in both cases is a professionally crafted video. The only design difference is that templates are a little more generic (even within a niche).
If a client is asking their designer to create videos, they’re probably not looking for exclusive rights to the design and studio-level editing, so don’t worry about creating special effects and using fancy editing tricks. Just use a template and get the job done quickly.
Use royalty-free stock photos and video clips
If you purchase a media license in your name, you could be on the hook for paying royalty fees for images and video clips even if the client reimburses you. If you’re not already set up to transfer that responsibility to your clients, avoid using media that requires royalty payments. You could contact an attorney to get that set up, but if you need to produce videos fast, that will slow you down.
Instead, look for sources of royalty-free videos and photos. With royalty-free media, you won’t have to pay each time the video is viewed or distributed.
Be cautious with free stock photos and video footage
Always download your free media from reputable companies that require photographers and videographers to acknowledge they’ve attained proper releases for each photo. A photographer needs to get a release from every person they photograph otherwise that person could sue anyone who uses that photo – including you and your client.
Although media selection is limited, try getting your footage from sites that collect releases like Kaboompics. If you happen to use a photo or video of someone who didn’t sign a release, you could be held liable in court.
Spend an hour each day working on videos
The secret to creating video content quickly is carving out time on a regular basis to get the work done. Online tools cut out a significant amount of work, but you still need to put in some elbow grease.
Set aside one hour each day to work on videos and you’ll produce content faster than ever. Remember to split your time between planning, scripting, creating, and editing. Every work session doesn’t need to be spent creating or editing video content – planning is equally important.
Should you give away your secrets?
Your clients might ask how you’re able to create high-quality, professional videos so quickly. If they suspect you’re outsourcing against their contract terms, definitely let them in on your secrets. Otherwise, just keep cranking out content and give your clients what they want.