Every year users become more and more demanding of the convenience and speed of websites and mobile applications. That is why it is so important to change the site on time in such a way as to meet the expectations of your customers and even anticipate them – otherwise the user will simply go to those who give him more.
UX design is responsible for the quality of the user’s experience. In this article, we will look at the most relevant mobile ux design trends for 2020 that will help your site keep up with the times and overtake the competition.
Trend # 1. Significant value
As technology advances and empowers designers and developers with incredibly powerful tools, tech culture is gradually shifting the focus from emotion and sensation to meaning and storytelling.
The whole is assumed to be greater than the sum of its parts. Whenever we solve a business problem with design, we get much more than just the well-being of the company.
The impact of products on people is far from legal responsibility. Social influence is actively increasing momentum, and what the company represents in the performance of its work is no less important than the quality of the products and services sold.
Trend # 2. Interactive interface
Interactive interfaces became a trend in 2019 and remain trending in 2020. Animations of interface elements such as buttons (including ghost buttons and plus buttons), tab bar and loading buttons, loading indicator, radio button, picker, checkboxes, scroll animations are all familiar to users for a long time.
Interactive interfaces grab attention, make sites more “lively” and remember better than static ones. They make the user experience more informative and engaging. And the combination of 5G and high-quality mobile phone displays allows designers to use creativity in animating texts, fonts, graphics, and more to the maximum.
For example, Google allows you to add notes to your Google calendar while using mail. In practice, this looks like splitting the screen into two parts, between which the user can switch. This provides a dynamic user experience.
Trend # 3. Personalization
The UX personalization trend is directly related to the growing demand for personalization. Correct use of email marketing and text messages significantly increases user loyalty and their activity on your resource.
Mass stamping the same elements for everyone is a thing of the past. There is no solution that works for everyone and for all situations. Users demand an individual approach that suits their interests and helps them meet their needs.
For example, geolocation on the site allows you to collect data about the location of users and invite them to visit the places near which they are. In order to preserve the loyalty of users, it is necessary to protect their personal information from any other companies. We will tell you more about privacy as a trend below.
Trend # 4. Simplified navigation
This trend does not fit into either the minimalist / flat design trend or the progressive simplification of the interface, but is a completely separate direction.
Simplified navigation is almost a requirement for good UX today. It does not require a pretty design. All that is needed here is to bring the user to the goal as simply and quickly as possible.
Trend # 5. Human copywriting
Progress in UX copywriting over the past two years has set high standards for copywriters. The very term “UX Writing” will disappear, as any product copywriting for humans is UX copywriting.
The text does not accompany the design, but is a part of it. The context matters, the author matters. The text is just as important as what happens after it – the picture reflects the thoughts and actions of the reader. Human copywriting allows the reader to judge, choose a product, and shape an attitude towards it.