Your business needs to be known, your work experience needs to be seen.
How do you ensure that your business reaches the hidden crevices of the diverse audience out there knowing full well that the diversity of your audience means that you have to use various means and agents of communication?
One of the most preferred and efficient ways of achieving this is through LinkedIn.
Linkedin is one of the many professional services that link employers and job-seekers together. If you operate a Business-to-Business (B2B) industry, then LinkedIn is one must-have avenue for you to build up an engaging following.
Operating through their website and their mobile app, you can either post a job or post your CV/resume.
Getting a job/employee via Linkedin is very easy, as you are able to showcase your experience, credentials, and talents.
However, people are often attracted to visually-appealing content, and the first impression your profile picture or background image gives goes a long way at getting you the job/employee.
Linkedin profile pages are generally divided into company pages and personal profiles.
Like many social media networks, Linkedin provides you with a varying range of banner placements for your desired page.
There are different size options for your cover photos, profile pictures, life tabs, etc.
Despite the varying choices, some of the Linkedin banner types remain unchanged for the two profile types. Notable ones include Stories and regular posts.
Regular posts are compatible with many image formats and sizes. However, the recommended size for a regular Linkedin post is 1200 x 628 pixels.
Linkedin stories enable users to share content with their followers, and the recommended size for a Linkedin story is 1080 x 1920 pixels.
Linkedin stories are one of the pretty new features of the app and can currently only be posted from a Linkedin mobile app.
Stories on a company’s page can be viewed by everyone, including their followers.
Personal profiles on LinkedIn
The most popular dimensions used on a personal profile are 400 x 400 pixels (for profile images) and 1584 x 396 pixels (for background images).
It is not compulsory, however, that you strictly follow the profile image specification as you are free to go as high as 20000 x 20000 pixels as long as your file is lower than 8Mb and you use a 1:1 aspect ratio.
For background images, you can also make slight tweaks but be wary of the fact that posting an image that negates the aspect ratio could lead to certain parts of your image getting cropped off automatically.
Company Pages In Linkedin
Profile images specifications on a company page are different from that of a personal profile, as the recommended dimension is 300 x 300 pixels.
This is because most companies’ profile images are their logos; which do not take up a lot of pixels.
For background images, the recommended size is 1536 x 768 pixels and they are used to advertise your business.
When advertising via Linkedin, different advertisement types have different dimensions.
Regular single page ads are recommended to have a banner dimension of 1200 x 627 pixels.
Carousel ads have a recommended size of 1080 x 1080 with a 1:1 aspect ratio and are used to show a variety of products or to visually represent a story.
When making LinkedIn videos, even though there are a vast array of sizes, the major video dimensions are:
1920 x 1080 pixels (for Landscape), 1080 x 1080 pixels (for Square) and 1080 x 1920 pixels (for Vertical).
Linkedin videos help you captivate your viewers and illuminate particular profile features you want them to notice.
Linkedin Sponsored InMail is used to send customized messages or images directly to your audience’s inboxes. The recommended size for LinkedIn InMails is 300 x 250 pixels.
Other advertisement types have different sizes but the carousel and single-page ads are the ones generally linked with images.
On a company page, there are two tabs available for viewers; the overview tab and the life tab.
The overview tab contains the ‘about us’ section, a cover image of 360 x 120 pixels, and other details about your company.
The “Life” tab on the other hand is used to showcase certain highlights of your company and helps you get new viewers/ talents.
The most common dimension for a life tab image is 1128 x 376 pixels with an option for a ‘custom image’ of a recommended size of 502 x 282 pixels.
Linkedin is the perfect avenue to network with other professionals, advertise your brand, recruit new workers, and access a plethora of other awesome features.
To aid your Linkedin quest, a list of banner sizes, image formats, etc has been made available for your use.
Thus, it is easy to be at a standstill and not know what to do next. Luckily, there are a lot of online ad builders that can assist you and help you redesign your Linkedin profile.
Viewst is one of the most reliable and trusted ad builders out there, with a vast collection of templates for you to choose from, quick and efficient ad-building services, and a lot of other unique qualities that set them out of the host of services claiming to offer ‘quality ad-building services’.