SEO management is the key to online promotion. Various strategies help websites gain popularity and earn more money from their services. One of the promotion tools is guest posting.
Guest post is an article posted not by the author but some subscriber, visitor, another blog, or website. Anyone who posts an article must indicate its author.
What Are Guest Posts for and How They Work
It’s a pretty common situation when you create some Internet business and want people to see it. Imagine that you are a beginning rock musician. You make beautiful songs and melodies. Every day, you dream about fame; so, you perform at someone’s event. The audience hears and remembers you; some people talk about you. Journalists may even feature you on the pages of the Rolling Stone Magazine. In the web industry, guest posting boosts you and your site as well.
- An article written by the author and published by some internet resources
- It’s the purpose of advertising and promotion
- It’s necessary to place backlinks to the author
It could seem like it’s a simple commercial, but it’s not only about money motivation. Both sides get benefits from this action.
The blog owner’s profit:
- New exciting content for your followers
- Attracting the author’s audience to the blog
- Additional earnings if the placement agreement was for money
- A possibility to take a break from writing posts yourself
The author’s profit:
- Attracting the audience of the blog owner to your service
- Increasing media visibility and reputation for further cooperation
- The ability to share your work, view, and talent with a large number of people
It is imperative to choose the right platform to place your material. The selected resource should follow a similar direction and have a large active audience. The main goal is to get on a popular resource. If you write about fashion, try to submit a sensational article to Vogue – it could change your life.
Viral placement of your posts on questionable sites will not give any result. Backlink placement works more for quality than quantity. Your reputation can be damaged as only low-grade blogs and forums mention you.
What a Guest Post Should Look Like: Secrets of Success
Correctly designed material is 50% of success in advertising material placement. Readers should notice the article, take the time, and actively engage with the links.
Submit only valuable informational content for publication. The text should not cause boredom when the reader realizes that he is reading only water and wasting time. Learn how authoritative sources write, for example, The Times.
Use quality and creative visual content. It is better to have a graphic accompanying the guest article; it attracts more readers and generates instant interest.
Don’t stretch your text. Information should be brief but concise; divide the text into paragraphs and sections that will be easy to read.
The text should be entirely in the same style so as not to confuse the reader. Write so that the follower dives deep into history from the first lines, and nothing distracts him along the way. It is not necessary to explicitly impose advertising: it is tiring and causes rejection.
After the guest post’s publication, the author must take an active part in what happens next. Be sure to respond to comments, connect with your audience, analyze reactions, and work on future mistakes.
How to Find a Platform to Post Your Material
At the beginning of your promotion, you need to draw up an action plan, be patient, and follow it step by step. When you start working on your blog, the chances are doubtful that large and reputable services will partner with you.
Choose the site that has not yet gained popularity in your niche but is higher in rank than you. So, the conditions will be mutually beneficial, and you will move forward.
Be active and show your expertise on already popular blogs and websites. Be on the lookout and get to know the audience you are targeting. Interact with people who you respect and want to cooperate with.
After a little time, you will be able to direct contact and offer your material for publications. No one can pass by if the objectively content you submit is worthy and can benefit your colleagues.