Logo design is often an unexpected part of a web designer’s life—one of the countless “little things” you didn’t necessarily plan for or learn about beforehand. Yet even though a logo is just one marketing element, there’s a lot riding on it. Logos physically embody a brand’s personality, and they also entice customers to work with one company above another. Essentially, your design has to effectively connect a brand with an audience. The creative team at Company Folders has compiled these top tactics for designing effective logos to help you do just that.