With the current market needs and the stiff competition, it’s important to have a great marketing strategy if at all you aspire to succeed in business. Statistics show that most consumers of products and services will prior to making a purchase, read online reviews on that particular company and their products. This number is only going to increase over time. Additionally, access to the internet is now easier more than ever before. Almost everyone has a mobile device that is fast and reliable when it comes to connecting to the internet. Without a proper SEO approach, it can be harder for your business or company to showcase your products and services online and remain competitive in your market niche. This being only a tip of the iceberg, here are 4 Benefits to employing SEO strategies in your marketing plan.